Creative Brand Communications


February 6, 2012


Fosters have been recruiting ‘backvertisers’ as they launch a new TV advert focusing on body hair.

For the new adverts waxers create the logos on the men’s backs using a stencil.

Created by Adam & Eve the new execution ‘Hairy Back’ sees Foster’s Antipodean ‘Agony Uncles’ Brad & Dan offering their unique take on the world from their beach-side den to telephone callers from the UK who are faced with everyday personal dilemmas.

Source: Heineken and Mail Online



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