February 6, 2012
Fosters have been recruiting ‘backvertisers’ as they launch a new TV advert focusing on body hair.
For the new adverts waxers create the logos on the men’s backs using a stencil.
Created by Adam & Eve the new execution ‘Hairy Back’ sees Foster’s Antipodean ‘Agony Uncles’ Brad & Dan offering their unique take on the world from their beach-side den to telephone callers from the UK who are faced with everyday personal dilemmas.
Source: Heineken and Mail Online