February 6, 2012
Designer Sean Click has pioneered the ultimate, perpetual ‘viral’ advert.
Using a protected species of flower he’s ‘seed bombed’ the McDonald’s logo into a grass verge in California.
Seed bombing is a technique of introducing plants to land by dropping compressed bundles of soil containing live vegetation, but is now being re-purposed by marketeers.
Looks like the logo will be there to stay as the Californian Poppy is protected by law, within the state, and cannot be dug up or poisoned.