Creative Brand Communications


February 6, 2012


Designer Sean Click has pioneered the ultimate, perpetual ‘viral’ advert.

Using a protected species of flower he’s ‘seed bombed’ the McDonald’s logo into a grass verge in California.

Seed bombing is a technique of introducing plants to land by dropping compressed bundles of soil containing live vegetation, but is now being re-purposed by marketeers.

Looks like the logo will be there to stay as the Californian Poppy is protected by law, within the state, and cannot be dug up or poisoned.

Via: TNW



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