Creative Brand Communications


October 30, 2012


Debenhams drops bewildering coffee choices such as Venti Latte and Mocha Frappuccino after 70% of customers admit they’re confusing.

Debenhams is taking this back to basics, and instead of an Americano, coffee mocha or cappuccino, shoppers will be offered a black coffee, a chocolate flavour or a frothy one.

John Baker, director of food services at Debenhams, says: “We’re trialling a redesign of our coffee menu so shoppers spend less time playing coffee Cluedo and more time enjoying their drink.”


[by @PMtStevens]


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