Creative Brand Communications


June 23, 2013

Danny MacAskill’s Imaginate.

Two years in the making, street trials rider Danny MacAskill releases his brand new film.

Sponsors Red Bull gave the rider from the Isle of Skye the opportunity to devise a whole new range of tricks, using any equipment he wanted.

Inspired by his childhood, he decided to build a giant replica of his bedroom from 20 years ago where a Rubik’s Cube, colourful building blocks, a toy train station and a copy of the comic book The Dandy are just some of the props used.

MacAskill said: “I thought it would be really cool to build a version of my bedroom floor and fill it with some of the obstacles I would have had in there and ride some of those things I’d dreamt about.” Check this out…


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