Creative Brand Communications

Cadbury Flake 99 Great British Beach Awards.

To celebrate National Ice Cream Week, Fredericks, the UK’s largest independent ice cream manufacturer, announces the inaugural Cadbury Flake 99 Great British Beach Awards – a celebration of our nation’s best seasides.

The Cadbury Flake 99 Great British Beach Awards will give the public a chance to vote for their favourite seaside destination, resulting in it being crowned the champion. From Blackpool to Brighton, nominated beaches from eight regions across the UK will go head to head in a battle to out-shine their ‘piers’ for the ice cool gong.

beach awards

Fronted by TV personality Jeff Brazier, the shortlisted nominations for the South East, South West, East Coast, North West, Scotland, North East, Wales and Northern Ireland have been compiled by a panel of experts, all well versed in what makes a British seaside resort standout; panelists include David Else Lead Author of Lonely Planet, Frank Barrett, the Travel Editor of the Mail on Sunday, wildlife expert and TV presenter Bill Oddie, British entertainer Lionel Blair and Kevin Cook, the Chairman of the British Surfing Association.


Voting opens today and closes on Wednesday 26th May. The winner will be announced on Monday 7th June. To vote CLICK HERE

David Else, Lead Author, Lonely Planet said: “As lead author of the Lonely Planet guide to Great Britain, I’ve travelled the length and breadth of the country, and had the pleasure of visiting many lovely beaches. The final shortlist reflects the charm and variety of Britain’s coastline, and I hope people have as much fun voting for their favourites as I had selecting my nominations.”

Jeff Brazier added: “I’m thrilled to be involved in the Cadbury Flake 99 Great British Beach Awards. It’s a fun, family initiative which will get people thinking about the fantastic beaches Britain has to offer. I’ve got some great memories from my time spent in British seaside resorts, and I regularly take my boys to the coast. There are some real hidden gems along the British coastline and I can’t wait to see which one gets the crown.”

David Taylor, Deputy Managing Director of Fredericks Dairies comments: “Beautiful beaches are a staple of our Great British heritage and we are proud to be honouring them. There is no better place to enjoy your ice cream than on a sunny, sandy seaside on the British coastline!”

The shortlisted nominations are:

South East
Margate, Kent
Brighton, Sussex
Lepe beach, Hampshire

South West
Porthcurno, Cornwall
Bournemouth, Dorset
Tresco, The Isles of Scilly

East Coast
Southwold, Suffolk
Holkholm, Norfolk
Brancaster, North Norfolk

North West
Blackpool, Lancashire
Southport, Merseyside
Lytham, Lancashire

Luskentyre, Isle of Harris
Traigh Mhor, Barra
Camusdarach, nr Arisaig, Inverness

North East
Whitby, Yorkshire
Bamburgh, Northumberland
Beadnell Bay, Northumberland

Rhossili Beach, Swansea
Oxwich Bay, Gower
Barafundle Beach, Pembrokeshire

Northern Ireland
Portrush Whiterocks Beach, County Antrim
Benone Beach, Limavady, County Derry
Tyrella Beach, Downpatrick, County Down

Press Contact: Taylor Herring PR +44 208 206 5151


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