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The best Christmas PR Campaigns and Stunts

Posted on July 16th, 2019 in branded content,Consumer PR,Taylor Herring News,Taylor Herring PR.

The run up to Christmas is a key trading period for most brands.

For others it’s a chance to give-back to customers and spread some seasonal joy.

We’ve created Christmas viral videos, festive in-store experiences and PR-worthy merchandise for a wide variety of retailers and household consumer brands.

If you need some creative firepower for your Christmas campaign – please get in touch.

Here’s some of our work.

The Gift Of Greggs

In the run to Christmas we delivered an in-store gift wrap service and bespoke range of Greggs branded stocking fillers.

A Christmas Surprise at KwikFit

An unexpected trip to their local Kwik Fit, turned into something truly magical for ten children.

Shopping On Ice

To bring some fun to the Christmas food shop, we helped supermarket chain Iceland trial a new concept – Shopping on Ice.

A world first, supermarket aisles in their Stratford branch were transformed to ice. Our team worked through the night, refitting the entire store with 250 square meters of synthetic ice to complete the spectacular transformation.

easyJet: Christmas Lights

Passengers and crew at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft.

easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights

Animatronic Orangutan scales Christmas tree for Iceland campaign

Commuters and shoppers were stunned by a bright orange animatronic ape, wandering the streets of the capital.

The displaced ape was part of supermarket chain Iceland’s Christmas campaign to encourage consumers to choose a palm oil free Christmas.

The Christmas Party Escape Suit

For LateRooms.com we created the world’s first festive camouflage outfit, specifically designed to help people escape boring seasonal shindigs unnoticed.

A Die Hard Christmas

Is Die Hard a Christmas movie?

It’s an age-old festive debate that’s divided households since 1988, but to promote the film on Sky Cinema we looked to settle the matter with a remix from Cassetteboy

Samsung’s Christmas Beard Makeover

A brand new festive fashion trend which took hirsute, fun loving hipsters by storm at yuletide season to celebrate the launch of the new Samsung Galaxy Note Edge handset.

Gold Christmas Crackers

For the past 6 years we’ve helped comedy channel Gold bring some proper wit to the standard, groan worthy Christmas cracker joke.

Amateur wits and comedians are challenged to write their own modern festive cracker gags for the competition, which are put to a public vote.

The competition was started in 2013 after a poll revealed that 72% of the nation thought cracker jokes are outdated and 70% found themselves groaning rather than giggling as they share their cracker jokes on the big day.

The crackers which promote the channel’s festive schedule are available via retail partners.

 

 

 

The Generation Alpha Report

Posted on June 19th, 2019 in Children's Brands PR,Consumer PR,Taylor Herring News.

Move over Millennials and Gen Z, here comes Generation Alpha

Major new study reveals the attitudes and behaviours of the next generation of Brits under age 10

British children under age 10 are a tribe of tech-savvy, environmental-activists who are embracing traditional outdoor activities, according to a new in-depth study into the behaviour, goals and attitudes of Generation Alpha.

The ground-breaking research charts the rise of kids born since 2010 (the year Instagram and the iPad launched), with the UK on course to hit peak Gen Alpha in 2025 – by which time there will be 2 billion around the globe.

 

The wide-ranging report, carried out by Beano Studios’ in-house kid first consultancy Beano for Brands, of over 2,000 British children and their parents, reveals 86% of kids under 10 are using new technology to design, build and make things.

With over half of those surveyed (55%) regularly creating video content; tinkering with electronics (47%); enjoying robotics (43%) and computer coding (36%) – Gen Alpha has the potential to spawn the next wave of Elon Musks before they even leave school.

Although they are the first generation born in a truly digital world, Gen Alpha say they are not tech-dependent, unlike their selfie and app-addicted millennial parents.

Almost half (48%) of Gen Alpha kids often spend time away from devices and tech, compared with just 29% of their older siblings (Gen Z).

The activities they’re interested in are more reminiscent of their grandparents than their parents, with more Gen Alpha kids (42%) enjoying handicraft activities like knitting and crochet than Gen Z kids (32%). The research shows 98% are still playing outside, and nearly three quarters (72%) are still climbing trees.

The research also reveals that Gen Alpha will be a new wave of activists, questioning everything ranging from stereotypes on gender to climate change denial. Already one in five kids (19%) aged between 5-9 have been on a march or protest about something they care about. Half of Gen A parents (47%) support their children speaking out when it comes to activism.

Emma Scott, CEO at Beano Studios, said: “Gen Alpha is the generation that will seek to bend the digital world to their needs and ambitions and not be defined or consumed by it; they will set aside our current worldview stereotypes of identity and difference and their love for cherishing and saving the physical world around them will literally change the face of our planet. Beano for Brands’ Generation Alpha report is just the beginning. We’ve only just started to scratch the surface of this exciting, impassioned generation. With the oldest of Gen Alpha yet to reach secondary school, Beano for Brands will continue to monitor their progress and educate the world on who they are and what we as parents, educators, legislators and businesses need to do to keep up with them.”

Amongst the many findings of the Beano for Brands report, are Five Trends of Gen Alpha that are set to define the upcoming generation:

1. Digital Masters: When it comes to all things online and digital, Gen Alpha are streets ahead of their digital native millennial parents.

2. The New Old Fashioneds: Despite their digital mastery, and almost being born with a mobile device in their hands, Gen Alpha are nonetheless showing signs of being the ‘new old fashioneds’ with a return to ‘playing out’ and valuing family time.

3. Creative Entrepreneurs: Gen Alpha look set to be the ‘architechs‘ of a new found tech-enabled creativity

4. Activists in the Home: From school strikes to protesting against single use plastics, Gen Alpha kids are the activists in the home. They question everything from stereotypes on gender to climate change denial.

5. Post-Stereotypes: Gen Alpha is the first generation to judge people by who they are, not what they are.

A topline summary of the research and access to the full whitepaper can be found at <URL>.

Notes to Editors:

The Five Trends of Gen Alpha – In Depth

Trend One: DIGITAL MASTERS:

When it comes to all things online and digital, Gen Alpha are streets ahead of their digital native millennial parents.

Parents Behaving Badly

Gen Alpha is the first generation of digital masters, and it’s their digital native millennial parents who are lagging behind their children’s tech-spectations.

Even though they are still aged under 10, nearly half of Gen Alpha kids (45%) are anti-‘sharenting’ and want their parents to ask their permission before posting their photograph online, while the majority of parents (60%) disagree and would post without asking.

Bad Influencer(s) and Cancel Culture

Gen Alpha has a strong moral compass and are outspoken critics of the attitudes, ideologies and behaviours of some social media influencers.

The report shows that two thirds (62%) of Gen Alpha frequently see YouTubers behaving in ways with which they don’t agree.

And they don’t passively accept it. Cancel Culture is alive and well for Gen Alpha.

Take YouTube megastar James Charles who lost 3 million subscribers to his YouTube channel in just days as a reaction to what young followers saw as brattish and ungrateful behaviour.

Fake News spotters

Parents also greatly underestimate their children’s confidence online, with 73% of Gen Alpha saying they’re confident using the internet and know what to do if they see something upsetting. Only 58% of their parents thought this was the case.

Compared to the kids’ point of view, it appears that parents underestimate Gen Alpha’s confidence online and their propensity for discovery, while overestimating the skills of Gen Z children (58% and 85% respectively).

Gen Alpha are inquisitive and don’t take information at face value. Some 73% think it’s important to question what’s online and, despite ‘fake news’ only entering mass consciousness in January 2017 through Donald Trump, three in 10 (31%) already feel they know how to spot it.

Trend Two: THE NEW ‘OLD FASHIONEDS’

Despite their digital mastery, and almost being born with a mobile device in their hands, Gen Alpha are nonetheless showing signs of being the ‘new old fashioneds’ with a return to ‘playing out’ and valuing family time.

Rather than being hooked to a screen in their bedrooms, Gen Alpha has a new tech-enabled freedom which empowers them to get out and about channeling their natural curiosity and using screens to learn about good old fashioned playing out.

They are being encouraged to get back to nature by their millennial parents – perhaps as a reaction against their own more cosseted upbringing.

They like to play outdoors rather than inside and are encouraged to play independently and ‘go their own way’ while developing interests in ‘old fashioned’ activities like foraging, bushcraft, treehouse-making and den-building.

Gen Alpha still enjoys playing outside often (47%) with nearly a third preferring to play outside ‘all the time’ rather than watching other kids playing with toys on YouTube (29% vs 19%).

Gen Alpha is tech-empowered, not tech-dependent. Unlike selfie and app-addicted millennials, almost half (48%) of Gen Alpha kids often spend time away from devices and tech, compared with just 29% of their older siblings Gen Z. The activities they’re interested in are more reminiscent of their grandparents than by their parents, with more Gen Alpha kids (42%) enjoying handicraft activities like knitting and crochet than Gen Z kids (32%).

Parents’ concern about kids spending too long on screens is understandable, but the research shows 98% are still playing outside, and nearly three quarters (72%) are still climbing trees.

Gen Alpha very comfortably straddles the online and the natural world and more highly value time spent with the family and the older generations than their older sblings – reconnecting generations in a way that was recently less common. Sixty-two per cent of Gen Alphas are spending time with older people (i.e. grandparents) every week.

Trend Three: CREATIVE ENTREPRENEURS

Gen Alpha look set to be the ‘architechs’ of a new found tech-enabled creativity.

The study found that 86% of Gen Alpha kids enjoy designing, making and building things and their specific interests are encouraging reading for creative and tech industries:

– Over half (55%) enjoy making creative videos
– 47% of Gen Alpha enjoy tinkering with electronics
– Two thirds like creating new worlds digitally
– Four in ten (43%) enjoy robotics
– Over a third (36%) enjoy computer coding

Gen Alpha has the potential to be creative entrepreneurs, valuing talent and skills and having the vision to translate creativity into business realities. Over half of Gen Alphas believe they could make a career out of their hobby, and 60% of their parents agree. Amazingly, a fifth are already making money from their hobbies.

With unfettered access to information, and a natural interest in this tech-empowered creativity, this will potentially be the generation which spawns the next Elon Musks before they even leave school – which businesses and universities should be thinking about how to harness.

Trend Four: ACTIVISTS IN THE HOME

From school strikes to protesting against single use plastics, Gen Alpha kids are the new activists in the home. They question everything from stereotypes on gender to climate change denial.

Kids are known for pester power – but their influence is no longer defined by the scream for a chocolate bar at the supermarket checkout. The recent kids’ protests over the environment shows the direction Gen Alpha seems to be heading, and one in five of those aged between 5-9 have already been on a march or protest for something they care about. No doubt supported by their parents, almost half of whom support their children speaking out.

Kids are significant influencers in their own homes – across everything from choice of car to holiday destination to the weekly shop. And increasingly, Gen Alpha kids are being guided by their moral compass to focus on ‘pestering’ for good. Beano for Brands’ previous research showed that 40% of 6-14 year olds visiting Beano.com feel it’s their responsibility to save the planet.

Trend Five: POST-STEREOTYPES

Gen Alpha are the first generation to judge people by who they are, not what they are.

Gen Alpha girls are encouraged to reject narrow gender stereotypes of themselves as ‘princesses’ and ‘dreamers’ – to take inspiration instead from rebellious and capable women across cultures and history, to aspire towards athleticism and STEM accomplishments, and to reimagine girlhood as something empowering and liberating.

Gen Alpha has moved on from a binary rejection of pink for girls into a post-stereotype mindset – perhaps summed up best by the attitude ‘I can wear pink AND play football’. This is supported by their parents, 6 in 10 of whom agree that inclusive product ranges are important. Yet there’s a distinct gap in attitude towards gender itself between parents and their Gen Alpha kids, with 32% of parents feeling their child’s gender doesn’t matter, compared to 58% of kids.

Will Gen Alpha be the generation of Rebel Girls and Lost Boys?

While parents of girls are more likely to agree they don’t want their child limited by their gender, parents of boys are showing a generational difference from Gen Z boys to Gen Alpha, with a +8% shift, suggesting parents are becoming increasingly keen boys aren’t left behind.

This concern is reflected by the children themselves, with 66% of girls agreeing their gender is not important, but only half of boys, indicating that gender does matter to boys more and reflecting a wider debate about the role of boys in today’s society.

Finally, the study suggests Gen Alpha will form, project and take pride in social identities based on their own individual feelings, thoughts and interests as opposed to those dictated to them by external forces.

Already, older Gen Alphas are using social engagement and activism to critique the political status quo. The report shows that 19% of Gen Alpha have taken part in a march or protest on an issue they care about.

This activism is inspired in part by Gen Alpha and Gen Z parents, who believe it is important that children are encouraged to speak out and stand up for what they believe in.

About Beano for Brands:

Beano for Brands is a kid first consultancy for brands wanting to engage with older kids, Generation Alpha and their parents.

Beano Studios is a rebellious content business, driven by insight and data, which creates, curates and delivers entertainment for kids of all ages worldwide. The Studio produces diverse entertainment across multiple destinations; including TV, digital content, theatrical projects, consumer products, plus the legendary comic and annual.

The multi award-winning Beano.com is the UK’s fastest growing kid’s entertainment site, with 5M monthly reach across the Beano network.

Beano Studios’ International Emmy nominated Dennis & Gnasher: Unleashed! has now landed on Netflix in the US after becoming the CBBC’s highest rated animation at launch and sold across Europe. In 2018 SO Beano!, a presenter-led entertainment show inspired by the hottest trends and most loved content on Beano.com, launched on Sky Kids.

Press Enquiries: Taylor Herring +44 208 2065151

Animatronic Orangutan scales Christmas tree for Iceland campaign

Posted on November 14th, 2018 in Consumer PR,Taylor Herring News.

Images: free for editorial use HERE

Londoners were stunned this morning as they witnessed what appeared to be an angry Orangutan on the loose and clinging to a Christmas tree on London’s South Bank.

Further sightings were reported at locations across the capital including Oxford Street and the parks of London where the ape appeared to be in search of a new home.

The displaced ape was actually part of supermarket chain Iceland’s Christmas campaign, with the stunt being staged using sophisticated animatronics to highlight the retailer offering the choice of Christmas without palm oil.

The campaign was created and delivered by Taylor Herring alongside Iceland’s marketing team.

The disruptive campaign follows the banning of Iceland’s Christmas advert last week, which featured a baby Orangutan seeking a new home after its normal forest habitat has been eradicated as a result of deforestation.

A team of leading special effects artists spent months designing and building the ultra-realistic animatronic replica orangutan, which is controlled both remotely and via a specialist puppeteer who has spent years studying the movements of the species to fine-tune their skills.

The campaign has received mass public support after the supermarket chain’s Christmas advert was banned for being too political.

More than 12 million people have now watched the film on Facebook, with it gaining the support of numerous high-profile figures including James Corden and Paloma Faith.

The initiative follows on from new research commissioned by Iceland, which reveals that deforestation and the use of palm oil are among the top three environmental concerns of consumers alongside food waste and single use plastics. Despite their concerns, the study of 1,500 British adults highlighted that over half (56%) weren’t aware of the devastating effects palm oil production has on the rainforest and the resulting threat to the survival of orangutan populations.

The majority of retailers continue to use palm oil at an alarming rate, but Iceland is pioneering the response to this needless destruction and endangerment of the majestic apes and has pledged to eliminate the ingredient from all its own label products by the end of 2018.

The natural habitats of the critically endangered orangutans are being torn apart at an alarming rate in Indonesia and Malaysia – both of which are home to the species – leaving the magnificent animals unable to survive. It has been estimated that around 6,000 orangutans are wiped out each year with 80% of their natural habitat disappearing in the space of two decades.

· A rainforest area the size of 146 football pitches is cleared every hour to make way for palm oil production [3]

· Palm oil production contributes to the death of 25 orangutans every day [4]

· 93% of people asked would like retailers to be doing more to make it clear which products contain palm oil[5]

This festive season, Iceland, the UK’s leading frozen food specialist, is giving customers an opportunity to enjoy Christmas without palm oil, with a special Christmas food range. The tasty array of food includes luxury mince pies, vegetarian centrepieces and showstopping desserts – all carefully crafted, with recipes reworked to ensure that the removal of palm oil has no effect on quality or taste.

Iceland Managing Director Richard Walker said: “Our stranded, distressed Orangutan is a stark and potent symbol of the effects of deforestation. We always try to give people a real choice about what they buy and this was a key driver of our decision to allow Iceland customers to join us in saying ‘no to palm oil’. We are determined to be at the forefront of efforts to guarantee palm oil is not causing rainforest destruction and Iceland will continue to be a driving force until this environmental impact is drastically reduced. I am immensely proud of the work our food development team has carried out to create this new Christmas range without palm oil – a celebration of our commitment to end its use before the year closes.”

Iceland made the decision to demonstrate to the food and retail industries that it is possible to reduce the demand for palm oil by seeking alternative ingredient solutions.

Growing demand for palm oil for use in food products, cosmetics and biodiesel is devastating tropical rainforests across South East Asia. In Indonesia and Malaysia, where expanding palm oil and wood pulp plantations are the biggest driver of deforestation[6], the orangutan is being threatened with extinction.

Iceland’s Orangutan will be touring regional stores throughout November.

For more information about the Iceland Christmas range and the palm oil commitment visit Iceland.co.uk

Brides dash to win wedding bash

Posted on May 8th, 2018 in Consumer PR.

Download imagery free for > editorial use

Download video > HERE in 16;9 and HERE in 1:1

With peak British wedding season approaching, the race down the aisle has started early for some couples.

Earlier today 40 brides and grooms, in full wedding attire, were spotted dashing through London ahead of first ever ‘Pimm’s Spritz Wedding Dash’ competition, all hoping to win their dream wedding bash.

The to-be-weds traversed Westminster Bridge and past Westminster Abbey, before crossing the finishing line at Battersea Park.

The event included 1km obstacle course, during which the couples faced fun, physical manifestations of matrimonial challenges including hurling bouquets, a ‘balloon slalom’ and a torrential downpour (delivered by powerful sprinklers) before carrying their partner over the finishing line – all in pursuit of an £8,000 prize.

The competition was hosted by the drinks brand to celebrate the launch of its new Pimm’s Spritz wedding cocktail.

Pimms Wedding Dash (16:9) from St Marks Studios on Vimeo.

Daniel Carey, 33, and Jade Wollett, 27, from Wimbledon, won the Running of the Brides-inspired race. The couple, who met in Fiji 5 years ago playing beach volleyball, were awarded a wedding directory package from Rock My Wedding worth £8,000.

Jade said, “We were really looking forward to the race today and cannot believe we’ve won. There was such tough competition! We cannot wait to use our prize to make our wedding even more amazing.”

The winning couple celebrated with a Pimm’s Spritz cocktail, the tipple that can add a little fizz to any wedding.

Elly Martin, senior brand manager for Pimm’s, said: “Marriage is most definitely a marathon not a sprint but with peak wedding season approaching we wanted to help contestants stay on course for their big day. We’re raising a glass of Pimm’s Spritz to all those celebrating their ‘I Do’s’ this year.”

Couples were selected at random to take part in the Wedding Dash after entering a ballot to win a wedding reception prize.

The quirky event reflects the fact that the UK’s ceremonies are veering away from the traditional. More than two in five Brits (44%) attest to having attended a wedding that wasn’t in a church or traditional wedding venue. A third of the nation have attended a wedding in a castle (30%) and a quarter (24%) attended a ceremony on a beach. Furthermore, one in ten (12%) had attended a wedding on a boat. In light of these lavish wedding locations, it is unsurprisingly that most Brits (90%) agreed that weddings have become extremely expensive over the past five years

Pimm’s, the iconic British tipple, was created in 1840 by James Pimm and first sold in his famous Oyster Bar in London.

The new Pimm’s Spritz cocktail is a mix of Pimm’s No.1, sparkling wine, lemonade and garnished with mint and cucumber, the perfect way to bring a little sparkle to any celebration.

Egg-citing! A Creme egg Pop-Up wonderland opens in London

Posted on January 25th, 2018 in brand PR,Consumer PR,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

Despite the gloom and rather shocking weather, thankfully Crème Eggs are back on the shelves as Easter is just on the horizon.

Hunting around for random objects around the house is often not the most of exciting activities over the winter. Cadbury’s aims to celebrate “hunting season” with the first Easter egg hunt of the year.

The Crème Egg camp pop-up has returned at the Last Days of Shoreditch and will be giving visitors a chance to go hunting for Cadbury’s inspired food.

Woodland Waffles, Forest top Fongoo, Campfire Cookies and Fire-pit Toasties are just some of the woodland camp themed food on offer as well as the sought after white Crème Eggs, although the ones at the camp are not associated with the promotional offer, where one could win you a cash prize.

The camp does seem to signal the start of the run-up to Easter which seems to get earlier with each passing year.

The pop-up is bigger than it has ever been and has a huge capacity of 4,000 people that could be part of Cadbury’s hunt.

To take part in the hunt at the Crème Egg camp you will have to pay the £5 entry fee, the larger scale of the pop up aims to bring in more people than last year and it goes on for longer.

The pop-up camp will be around until the 18th February and will bring in the “hunting” season in a fun and inventive way as we look forward to Easter.

@fredblagden

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