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Consumer PR

Animatronic Orangutan scales Christmas tree for Iceland campaign

Posted on November 14th, 2018 in Consumer PR,Taylor Herring News.

Images: free for editorial use HERE

Londoners were stunned this morning as they witnessed what appeared to be an angry Orangutan on the loose and clinging to a Christmas tree on London’s South Bank.

Further sightings were reported at locations across the capital including Oxford Street and the parks of London where the ape appeared to be in search of a new home.

The displaced ape was actually part of supermarket chain Iceland’s Christmas campaign, with the stunt being staged using sophisticated animatronics to highlight the retailer offering the choice of Christmas without palm oil.

The campaign was created and delivered by Taylor Herring alongside Iceland’s marketing team.

The disruptive campaign follows the banning of Iceland’s Christmas advert last week, which featured a baby Orangutan seeking a new home after its normal forest habitat has been eradicated as a result of deforestation.

A team of leading special effects artists spent months designing and building the ultra-realistic animatronic replica orangutan, which is controlled both remotely and via a specialist puppeteer who has spent years studying the movements of the species to fine-tune their skills.

The campaign has received mass public support after the supermarket chain’s Christmas advert was banned for being too political.

More than 12 million people have now watched the film on Facebook, with it gaining the support of numerous high-profile figures including James Corden and Paloma Faith.

The initiative follows on from new research commissioned by Iceland, which reveals that deforestation and the use of palm oil are among the top three environmental concerns of consumers alongside food waste and single use plastics. Despite their concerns, the study of 1,500 British adults highlighted that over half (56%) weren’t aware of the devastating effects palm oil production has on the rainforest and the resulting threat to the survival of orangutan populations.

The majority of retailers continue to use palm oil at an alarming rate, but Iceland is pioneering the response to this needless destruction and endangerment of the majestic apes and has pledged to eliminate the ingredient from all its own label products by the end of 2018.

The natural habitats of the critically endangered orangutans are being torn apart at an alarming rate in Indonesia and Malaysia – both of which are home to the species – leaving the magnificent animals unable to survive. It has been estimated that around 6,000 orangutans are wiped out each year with 80% of their natural habitat disappearing in the space of two decades.

· A rainforest area the size of 146 football pitches is cleared every hour to make way for palm oil production [3]

· Palm oil production contributes to the death of 25 orangutans every day [4]

· 93% of people asked would like retailers to be doing more to make it clear which products contain palm oil[5]

This festive season, Iceland, the UK’s leading frozen food specialist, is giving customers an opportunity to enjoy Christmas without palm oil, with a special Christmas food range. The tasty array of food includes luxury mince pies, vegetarian centrepieces and showstopping desserts – all carefully crafted, with recipes reworked to ensure that the removal of palm oil has no effect on quality or taste.

Iceland Managing Director Richard Walker said: “Our stranded, distressed Orangutan is a stark and potent symbol of the effects of deforestation. We always try to give people a real choice about what they buy and this was a key driver of our decision to allow Iceland customers to join us in saying ‘no to palm oil’. We are determined to be at the forefront of efforts to guarantee palm oil is not causing rainforest destruction and Iceland will continue to be a driving force until this environmental impact is drastically reduced. I am immensely proud of the work our food development team has carried out to create this new Christmas range without palm oil – a celebration of our commitment to end its use before the year closes.”

Iceland made the decision to demonstrate to the food and retail industries that it is possible to reduce the demand for palm oil by seeking alternative ingredient solutions.

Growing demand for palm oil for use in food products, cosmetics and biodiesel is devastating tropical rainforests across South East Asia. In Indonesia and Malaysia, where expanding palm oil and wood pulp plantations are the biggest driver of deforestation[6], the orangutan is being threatened with extinction.

Iceland’s Orangutan will be touring regional stores throughout November.

For more information about the Iceland Christmas range and the palm oil commitment visit Iceland.co.uk

Brides dash to win wedding bash

Posted on May 8th, 2018 in Consumer PR.

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Download video > HERE in 16;9 and HERE in 1:1

With peak British wedding season approaching, the race down the aisle has started early for some couples.

Earlier today 40 brides and grooms, in full wedding attire, were spotted dashing through London ahead of first ever ‘Pimm’s Spritz Wedding Dash’ competition, all hoping to win their dream wedding bash.

The to-be-weds traversed Westminster Bridge and past Westminster Abbey, before crossing the finishing line at Battersea Park.

The event included 1km obstacle course, during which the couples faced fun, physical manifestations of matrimonial challenges including hurling bouquets, a ‘balloon slalom’ and a torrential downpour (delivered by powerful sprinklers) before carrying their partner over the finishing line – all in pursuit of an £8,000 prize.

The competition was hosted by the drinks brand to celebrate the launch of its new Pimm’s Spritz wedding cocktail.

Pimms Wedding Dash (16:9) from St Marks Studios on Vimeo.

Daniel Carey, 33, and Jade Wollett, 27, from Wimbledon, won the Running of the Brides-inspired race. The couple, who met in Fiji 5 years ago playing beach volleyball, were awarded a wedding directory package from Rock My Wedding worth £8,000.

Jade said, “We were really looking forward to the race today and cannot believe we’ve won. There was such tough competition! We cannot wait to use our prize to make our wedding even more amazing.”

The winning couple celebrated with a Pimm’s Spritz cocktail, the tipple that can add a little fizz to any wedding.

Elly Martin, senior brand manager for Pimm’s, said: “Marriage is most definitely a marathon not a sprint but with peak wedding season approaching we wanted to help contestants stay on course for their big day. We’re raising a glass of Pimm’s Spritz to all those celebrating their ‘I Do’s’ this year.”

Couples were selected at random to take part in the Wedding Dash after entering a ballot to win a wedding reception prize.

The quirky event reflects the fact that the UK’s ceremonies are veering away from the traditional. More than two in five Brits (44%) attest to having attended a wedding that wasn’t in a church or traditional wedding venue. A third of the nation have attended a wedding in a castle (30%) and a quarter (24%) attended a ceremony on a beach. Furthermore, one in ten (12%) had attended a wedding on a boat. In light of these lavish wedding locations, it is unsurprisingly that most Brits (90%) agreed that weddings have become extremely expensive over the past five years

Pimm’s, the iconic British tipple, was created in 1840 by James Pimm and first sold in his famous Oyster Bar in London.

The new Pimm’s Spritz cocktail is a mix of Pimm’s No.1, sparkling wine, lemonade and garnished with mint and cucumber, the perfect way to bring a little sparkle to any celebration.

Egg-citing! A Creme egg Pop-Up wonderland opens in London

Posted on January 25th, 2018 in brand PR,Consumer PR,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

Despite the gloom and rather shocking weather, thankfully Crème Eggs are back on the shelves as Easter is just on the horizon.

Hunting around for random objects around the house is often not the most of exciting activities over the winter. Cadbury’s aims to celebrate “hunting season” with the first Easter egg hunt of the year.

The Crème Egg camp pop-up has returned at the Last Days of Shoreditch and will be giving visitors a chance to go hunting for Cadbury’s inspired food.

Woodland Waffles, Forest top Fongoo, Campfire Cookies and Fire-pit Toasties are just some of the woodland camp themed food on offer as well as the sought after white Crème Eggs, although the ones at the camp are not associated with the promotional offer, where one could win you a cash prize.

The camp does seem to signal the start of the run-up to Easter which seems to get earlier with each passing year.

The pop-up is bigger than it has ever been and has a huge capacity of 4,000 people that could be part of Cadbury’s hunt.

To take part in the hunt at the Crème Egg camp you will have to pay the £5 entry fee, the larger scale of the pop up aims to bring in more people than last year and it goes on for longer.

The pop-up camp will be around until the 18th February and will bring in the “hunting” season in a fun and inventive way as we look forward to Easter.

@fredblagden

A drizzle of RAP to go with your Peri-Peri chicken? Welcome to Nando’s new recording studio!

Posted on January 17th, 2018 in brand PR,Consumer PR,Experiential Marketing,Food and Drink PR,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Fancy listening to some upbeat tunes whilst munching on some Peri-Peri drizzled chicken wings? You’re in luck! Nando’s has recently launched their first recording studio in the London Frith Street Branch in Soho to give up-and-coming musicians a professional experience using state-of-the-art equipment including a Neumann U87 microphone.

Open five days a week, the studio will not only support up-and-coming artists but, also, give Nando’s diners a PERINAISE-ING source of entertainment while consuming their meal as they will be able to observe expert lead workshops and private recording sessions through a glass window.

Nando’s have created an online application for aspiring artists with questions including; “What do you want to achieve with your time at the Nando’s studio?” and “Imagine if you could invite any artist to share a Peri-Peri platter with in the Nando’s studio. Who would you choose and why?”.

Successful applicants will be offered a chance to use the studio equipped with an Apple iMac containing ready-to-use Waves Platinum Bundle software or attend an expert run mentoring workshop!

So, if you’re ever bored of the basic lemon and herb chicken, spice it up and get some expert advice from the Peri-Peri best musicians in the industry in the new Nando’s recording studio, or just sit in for the show!

@milknhoneybabyy

Diving into the new year with glittery tails, shiny scales, and … beards! Meet your calendar “Merbys” of 2018

Posted on January 16th, 2018 in Charity PR,Comedy,Consumer PR,creative publicity,Stunt Of The Day.

In the new year, everyone loves to rip the clear film off of their new calendar and open the first page to a photo of a cute dog or a glamour model but, to support the Spirit Horse Mental Health Program, more than 16,000 buyers of “Merbys 2018” calendar were absolutely mesmerised by the shear glory of a bearded mermaid perched on a rock on the morning of January first.

Newfoundland and Labrador Beard and Moustache Club, founded and run by Hasan Hai, have come together to create a calendar filled with tails, scales and glittery bearded glory, and succeeded in raising over $300,000 to support Spirit Horse in providing mental health services, including animal therapy, for those in need.

While creating the calendar, Hai and his fellow “Merby’s” aimed to break down traditional ideas of masculinity and defeat the stigma by showing the vulnerable side of what appear to be traditionally masculine men using glitter, props, and, most importantly, “Merby” tails.


The results were solely positive and calendars were purchased in the United States, United Kingdom, Canada, Australia, and Germany leaving many customers expressing absolute enthusiasm when receiving their calendars describing them as “the best surprise in the mail”.

So if the start of your 2018 is feeling dull, you need to invest in a “Merby 2018” calendar to ensure your 2018 is as whimsical as three bearded “Merby’s” strumming a guitar on the beach!

@milknhoneybabyy

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