Consumer PR « Taylor Herring

Consumer PR

A drizzle of RAP to go with your Peri-Peri chicken? Welcome to Nando’s new recording studio!

Posted on January 17th, 2018 in brand PR,Consumer PR,Experiential Marketing,Food and Drink PR,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Fancy listening to some upbeat tunes whilst munching on some Peri-Peri drizzled chicken wings? You’re in luck! Nando’s has recently launched their first recording studio in the London Frith Street Branch in Soho to give up-and-coming musicians a professional experience using state-of-the-art equipment including a Neumann U87 microphone.

Open five days a week, the studio will not only support up-and-coming artists but, also, give Nando’s diners a PERINAISE-ING source of entertainment while consuming their meal as they will be able to observe expert lead workshops and private recording sessions through a glass window.

Nando’s have created an online application for aspiring artists with questions including; “What do you want to achieve with your time at the Nando’s studio?” and “Imagine if you could invite any artist to share a Peri-Peri platter with in the Nando’s studio. Who would you choose and why?”.

Successful applicants will be offered a chance to use the studio equipped with an Apple iMac containing ready-to-use Waves Platinum Bundle software or attend an expert run mentoring workshop!

So, if you’re ever bored of the basic lemon and herb chicken, spice it up and get some expert advice from the Peri-Peri best musicians in the industry in the new Nando’s recording studio, or just sit in for the show!

@milknhoneybabyy

Diving into the new year with glittery tails, shiny scales, and … beards! Meet your calendar “Merbys” of 2018

Posted on January 16th, 2018 in Charity PR,Comedy,Consumer PR,creative publicity,Stunt Of The Day.

In the new year, everyone loves to rip the clear film off of their new calendar and open the first page to a photo of a cute dog or a glamour model but, to support the Spirit Horse Mental Health Program, more than 16,000 buyers of “Merbys 2018” calendar were absolutely mesmerised by the shear glory of a bearded mermaid perched on a rock on the morning of January first.

Newfoundland and Labrador Beard and Moustache Club, founded and run by Hasan Hai, have come together to create a calendar filled with tails, scales and glittery bearded glory, and succeeded in raising over $300,000 to support Spirit Horse in providing mental health services, including animal therapy, for those in need.

While creating the calendar, Hai and his fellow “Merby’s” aimed to break down traditional ideas of masculinity and defeat the stigma by showing the vulnerable side of what appear to be traditionally masculine men using glitter, props, and, most importantly, “Merby” tails.


The results were solely positive and calendars were purchased in the United States, United Kingdom, Canada, Australia, and Germany leaving many customers expressing absolute enthusiasm when receiving their calendars describing them as “the best surprise in the mail”.

So if the start of your 2018 is feeling dull, you need to invest in a “Merby 2018” calendar to ensure your 2018 is as whimsical as three bearded “Merby’s” strumming a guitar on the beach!

@milknhoneybabyy

Ur-ine for a Discount: Ikea offers money off for mums-to-be…. if they wee on their advert

Posted on January 10th, 2018 in brand PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Pregnant mothers could be getting a brand new Ikea crib for a rather low price after Ikea’s rather…unconventional promotion of their crib.

It’s not everyday that peeing on a magazine can save you some money but Ikea are asking pregnant mothers to do just that similar to a pregnancy test.

The new advert is running in the popular Swedish women’s lifestyle magazine Amelia and the novel and sort of gross way of bagging yourself a bargain has been developed by Mercene Labs.

Peeing on an advert to claim a prize may not be the most usual way of offering a discount on the crib but it certainly is an interesting one. Having to carry the wet magazine after revealing the prize reserved for pregnant mothers may not be a particularly appealing proposition but the discounted crib may provide incentive enough, having already gone through peeing on the innovative advert.

This has brought a whole new interactive element to the advertising campaign for Ikea by providing this urine activated coupon.

The unusual advert may split opinion with some people disgusted and others delighted at Ikea’s urine centric advertisement. But one things for sure, it will definitely get them talking!

Unfortunately for those who are a big fan of the advert it’s currently only an offer for mothers-to-be in Sweden. So for now we will just have to carry on buying full priced cribs and peeing in the toilet.

@fredblagden

Is Stat-you? Thai Prime Minster Avoids challenging Questions in a Rather Inventive Way

Posted on January 9th, 2018 in Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

We have all been in those situations, you really want to avoid, an awkward break-up or conversation with somebody you really don’t get on with. The Thai Prime Minister today showed he has a rather novel way to get out of any such situations he may come across.

The prime minister of Thailand, Prayuth Chan-ocha briefly spoke to his audience outside Government House in Bangkok, following his brief speech brought out a life-sized cutout to let the prime minister sneak away and avoid any tricky questions.

Following the presentation of the cardboard version of the Thai prime minister he said “If you want to ask any questions about politics or conflict, ask this guy.” He then walked away waving goodbye to the confused audience.

After the prime minister had left and the awaiting press had got over the surprise, the journalists stopped to pose with pictures with the cardboard prime minister.

It may have been one of the more inventive ways to avoid an awkward situation and the cardboard replica in a handshake pose was certainly popular with the crowd that had gathered to hear the prime minister speak.

This admittedly unorthodox technique may however be one to bear in mind for future reference!

@fredblagden

Netflix is watching you…and it has some questions! 53 users have a slightly worrying obsession with new festive film

Posted on December 13th, 2017 in App PR,brand PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,Stunt Of The Day,Television PR.

Everyone has a film or two they have a weird, but perfectly normal and healthy, attachment to – mine include Hot Fuzz, Love Actually, and the entire Lord of the Rings trilogy. Netflix recently distributed a brand new Christmas film, A Christmas Prince, which seems to have diehard fans already!

To sum it up briefly (and without spoilers!), journalist Amber Moore goes undercover posing as a tutor for a young princess to get a story on the crown prince, Richard, but ends up falling in love with him instead! The film gets its festive name for being set around Christmas…

Obviously, some people are bound to enjoy this cute but simple sounding film. Netflix, however, are slightly concerned for a handful of their subscribers. In a light hearted tweet, Netflix asked ‘To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?’.

The hilarious tweet had some people somewhat worried about Netflix looking at their viewing habits – maybe they had shamefully watched 50 Shades of Grey one too many times!

This isn’t the first time Netflix has shown concern for their subscribers. A redditor recently posted about how he managed to watch the entirety of The Office (U.S) in 5-10 days – that’s a whopping 4 days, 3 hours and 30 minutes of content – and received an email from Netflix asking if he was okay, due to his dramatic increase in viewing activity. No judgement just a friendly check in to see if everything was alright.

While some people were slightly creeped out, it’s normal for websites to track data of their users, and sometimes the weird findings are too priceless to keep to themselves. It’s fantastic to see a big company that actually cares about their subscribers, I just hope that it isn’t revealed how much I actually watch Hot Fuzz!

@Joesharp1996

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