Consumer PR « Taylor Herring

Consumer PR

Put your phones down! Will Ferrell stars in #DeviceFreeDinner: A series of ad spots we can all relate to

Posted on October 20th, 2017 in brand PR,Celebrity PR,Charity PR,Comedy,Consumer PR,Online PR,PR Stunt,Stunt Of The Day.

We are all guilty of looking at our phones when we shouldn’t be. Perhaps glancing at our messages when crossing the road, or endlessly scrolling through our Instagram feeds at the dinner table. Well, in order to stem this uncouth trend, US non-profit organisation Common Sense have teamed up with Will Ferrell in a new ad campaign aiming to take our phones OFF the table. In other words, the campaign intends to highlight the negative impact that using smart phones can have on children.

The ad series presents Will Ferrell as a phone obsessed dad who is absent from the dinner conversation at his family meal while he lingers over snapchat filters and liking Instagram posts. For example, in one instance, Will Ferrell (the dad) is seen to be obsessing over cat filters on snapchat after his three children emotionally declare how much they miss him. The advert plays on funny, and to be honest slightly dark, humour in order to highlight how our phones are increasingly intruding on family life.

Seeing as we have all experienced this at some point (whether being irritated by someone else distracted by their phone, or being that annoying person ourselves…) I think this ad is expertly relatable. So, let’s take this as a lesson to live more in the moment and take our phones OFF the table!

@EstherMason1

Love Island’s Chris bottles his tears for Mental Health Awareness Day

Posted on October 10th, 2017 in brand PR,Charity PR,Consumer PR,Experiential Marketing,Fashion PR,Influencer PR,PR Stunt,Stunt Of The Day.

There were a lot of bemused and confused faces when news broke yesterday that Love Island’s Chris was launching his own range of bottled water infused with his own tears. Standing in nothing but some TOPMAN branded skivvies the minimalistic released images certainly were attention grabbing and only added to the mystery.

Twenty four hours later and the purpose has now become clear armed with a very poignant message at that . This morning Chris along with CALM and TOPMAN announced their combined #DontBottleItUp campaign devised by BMB and W Communications for this year’s World Mental Health Awareness Day. As many people are sadly aware, poor mental health is becoming an ever increasing problem in our society; with men finding it particularly hard to open up about issues they face. According to CALM’s research 84% of UK men say that they bottle up their emotions rather than confiding in others when they are struggling and this, as we have seen time and time again can have fatal consequences.

At the launch event Chris said “Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears and as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day. What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.”

To raise money for the suicide prevention charity CALM they are auctioning off the limited L’Eau de Chris bottles in conjunction with TOPMAN donating £2 from every pack of TOPMAN boxers sold between now and the 31st October.

Now that will bring a happy tear to any eye.

@gfpvincent91

Insomnia keeping ewe up? This 8 hour film takes counting sheep to a whole new level

Posted on September 27th, 2017 in Comedy,Consumer PR,Experiential Marketing,FMCG,Leisure PR,PR Stunt,Stunt Of The Day.

Is this the dullest movie ever? Well I suppose that depends on your views of sheep doing their own thing for 8 hours… in slow motion.

So yes, it is probably at least in the running for the award but the producers of this cinematic experience over at Calm.com are more than happy with this – they even put it on the promotional posters!

The aptly named “Baa Baa Land” which premiered at the Prince Charles Cinema last night is a gloriously bizarre example of Slow Cinema; an artistic sub-genre which is exactly as it sounds! Previous examples have ranged from capturing the ongoing point of view of a train driver to hours of literally nothing but paint drying.

It may be a far cry from the money making blockbusters and action flicks dominating cinema these days and it can certainly be described as niche but it has its own special purpose. With so many working at 90 miles per hour rushing from job to job, Slow Cinema is there to give your brain that well needed rest with some low impact entertainment designed to barely hold your attention. And for those with insomnia – good news! It may even help you drift off from sheer boredom. You can check out the rather endearing trailer below:

So if you find yourself still awake at 4am, grab yourself a copy and do as the age old saying goes and count sheep with Baa Baa Land!

Of course, dear insomniacs, if sheep simply aren’t your thing we’ve got you covered! You can instead listen to the glorious white noise of Easyjet’s engines to send you off to the land of nod with their charity single Jet Sounds – did we mention all proceeds go to The Children’s Sleep Charity? Either way sleep well!

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After that sought after Dad Bod physique but don’t want to put on weight? Well now there’s a bag for that!

Posted on September 21st, 2017 in Consumer PR,Experiential Marketing,FMCG,PR Stunt,Stunt Of The Day.

In case you hadn’t heard, women everywhere have decided that men having a Dad bod is apparently just the sexiest thing ever. But guys what do you if you are as ripped as a washboard and want to attract those seeking the Dad bod physique? It is a rather odd dilemma granted but one wide spread enough for one quick thinking designer to come up with a hilarious solution.

Introducing the “DadBag” for those men who want to look out of shape without having to gain any weight to achieve it. In a wonderful optical illusion this photo realistic bum bag gives the impression of having that sought after Dad bod belly bulge whenever the need arises!

 

The “DadBag” comes in a range of skin tones and levels of hairiness to create a realistic paunch.

One things for sure, this is a fashion accessory guaranteed to turn heads!

If you fancy picking up this incredibly and wonderfully bizarre bag you can lend your support at thedadbag.com.

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Dame Judi Dench in the house! Lethal Bizzle teaches national treasure how to rap

Posted on September 14th, 2017 in Arts PR,brand PR,Celebrity PR,Consumer PR,Music PR,Online PR,PR Stunt,Stunt Of The Day.

If someone were to ask you “Who would you most like to collaborate with Lethal Bizzle” I highly doubt that the thespian and national treasure Dame Judi Dench would be the first person to come to mind. However the two sat down for a rap session that we won’t be forgetting any time soon.

If you are scratching your head wondering why this marvellous yet unlikely duo were put together, we have the answers, you may be intrigued to know that their connection stems from the word “Dench” itself. To Judi, Dench is simply her surname and refers to the fact that her family probably originated from Denmark around the early medieval times. However Lethal B coined “dench” as a term back in 2010 to express how good or even brilliant something is, be it a flashy sports car or a beautiful woman. After Judi talked about how she loved how her surname is now emblazoning caps and t-shirts across the grime scene it was only a matter of time before the pair met. And now internet history has been made thanks to the genius’ over at LADbible.

In what might be the most epic video to grace our screens this year Lethal B puts Judi through her paces by teaching her the lyrics to a couple of his famous tracks with one modified especially just for her. After first seeming rather unsure Judi got into the swing of things all while rocking a “Stay Dench” cap rapping like the veteran professional she is “I’m Ju-to-the-di”. POW.

Stay dench Dame Judi, we all love you!

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