November 18, 2020
BeanOLD: Beano launch first ever ‘Beano for Grown Ups’.
Sir Thomas Moore, Marcus Rashford and Dominic Cummings star in a special edition Beano comic strip for grown-ups, which secured more than 370 pieces of coverage.
The campaign has received wide coverage – including more than 370 pieces including mentions on BBC Radio 1, BBC Radio 2 and BBC Radio 5 Live, Channel 5 News, STV News, and BBC News.
It also trended on Twitter during the day of the launch.
To help keep the nation smiling this Winter we just launched the first ever @BeanoOfficial comic for grown-up’s – BeanoLD. https://t.co/OUyDscIUZ3 pic.twitter.com/fhowHrOuVV
— Taylor Herring (@TaylorHerringUK) November 19, 2020
Found inside the regular Beano, on sale today, the special edition, pull-out comic sees Dennis’ mum and dad looking back on the events of 2020, recounting Zoom quizzes, home schooling, delayed Bond films and toilet roll shortages.
‘BeanOLD’ sees Dennis’ dad Mr Menace get a new job in the Elf Service having been let go from his job at Wilbur Brown’s factory. Captain Sir Thomas Moore and Manchester United footballer Marcus Rashford visit Beanotown to receive honorary MBE’s (Member of the Beano Elf-service) for their efforts this year.
Whilst in town they save Christmas by rumbling Wilbur Brown and Walter Softy’s plan to steal all of the Christmas presents. Boris Johnson then literally lands in town and helps Wilbur Brown getaway with some help from Dominic Cummings their getaway driver.
The comic also features world-renowned environmental activist Greta Thunberg, who offers Dennis’ dad advice on how to grow his own Christmas tree and as a special treat for adults Desperate Dan makes a special appearance, the first time he has appeared in a comic for 8 years. Tom Hardy also makes a guest-appearance as Dennis’ mum’s celebrity crush and Christmas present wish.
Mike Stirling, Editorial Director of Beano Studios, said: “We’ve formed our very own Gnational Elf Service to help spread laughs and keep the nation smiling this Winter. We love bringing kids laughs every week but 2020 has been so tough, that for the first time in 82 years we’ve created a comic that kids can give to adults to share some much needed Beano LOLZ.”
‘BeanOLD’ is part of Beano’s Gnational Elf Service which launches today. It aims to spread smiles and laughs until the end of 2020.
Beano was first published in July 1938 and continued production throughout WWII to keep the nation smiling. Every week the comic is crammed full of mischief, mayhem and fun, bringing families hilarious stories with their favourite comic characters, from The Bash Street Kids and Minnie the Minx to Bananaman and Dennis and Gnasher.
As part of the service Beano has announced a special pre-Christmas offer with 50% off a Beano comic subscription, currently just £35 for six months (previously £68.75.)