Keeping NatWest in the conversation - every day
Reactive and consumer PR campaigns for NatWest
Work
Since 2020, NatWest has partnered with Taylor Herring to deliver a sustained programme of earned media, combining reactive storytelling with standout creative campaigns.
Working as an extension of the NatWest team, we’ve built a consistent drumbeat of news, from timely, insight-led commentary to culturally relevant campaign moments, ensuring the brand remains visible, credible and part of the national conversation.
Our approach blends speed with creativity: responding rapidly to the news agenda while developing bigger ideas that resonate beyond the financial sector. This has enabled NatWest to cut through a crowded media landscape, turning everyday banking topics into stories that capture attention and spark wider cultural debate.
The result is a steady stream of high-quality coverage across national, broadcast and digital channels, reinforcing NatWest’s position as a trusted, modern bank with a voice in the issues that matter to its customers.
The ‘Re-Nesters’ story
As living costs rise and getting on the property ladder feels increasingly out of reach for many, we tapped into the insight that many children return to the family home in order to save for a mortgage.
Our research revealed that Brits now leave home for good at 28 on average — with a growing number returning to the family home in their mid-20s to regroup financially. And it’s not just solo returns. Many come back with partners, and even young families, often staying for several years.
Crucially, the story reflected a shared national experience — something families across the UK could instantly recognise and relate to. That sense of familiarity helped the insight travel beyond traditional finance coverage and into mainstream conversation.
The story landed across national newspapers, broadcast and online, sparking conversation and debate — and turning a simple insight into a key conversation point which in turn shone a spotlight on NatWest’s mortgage services.
The NatWest Scamvent Calendar
A seasonal campaign with a twist. ‘Scamvent’ took the familiar format of an advent calendar and turned it into a daily dose of information around how to avoid purchase scams at Xmas.
Behind each door: a different type of seasonal scam, brought to life in chocolate form. Our campaign was playful, slightly unexpected, and crucially — informative. By packaging advice in a format people love, the campaign made an often dry topic feel accessible and engaging.
Importantly, it gave NatWest a reason to show up consistently in the run-up to Christmas — a time when scam activity peaks and consumer awareness matters most. Each day created a new hook for social and media engagement.
The result was a campaign that combined creativity with real utility — helping people stay one step ahead of scammers during the busiest shopping period of the year.
The Scammer House of Horrors
To bring the emotional impact of scams to life, NatWest created a series of cinematic, horror-story style readings fronted by Simon Callow.
Each fireside story was rooted in real experiences, but told with atmosphere, tension and a sense of unease that stayed with viewers. The storytelling leaned into classic horror tropes, drawing audiences in while delivering a very real and contemporary warning.
By dramatising the human cost of scams, the campaign moved the conversation beyond statistics and into something far more visceral and memorable.
The result struck a balance between entertainment and education — drawing people in, while reinforcing a serious message. The campaign delivered nationwide coverage and a host of awards.
Thrive with Marcus Rashford
A partnership built on purpose. NatWest teamed up with Marcus Rashford to launch Thrive — a programme aimed at helping young people build financial confidence for the future.
With Rashford’s credibility and reach, the campaign cut through to a younger audience often underserved by traditional financial messaging. Our brief wasn’t just about awareness — it was about giving people practical tools and knowledge they could actually use.
The programme focused on real-life financial skills, helping young people feel more in control of their futures at a time of economic uncertainty.
The result was a campaign that felt authentic, useful and culturally relevant — driving engagement while reinforcing NatWest’s role as a bank that supports financial wellbeing.
Britain’s Greenest Cities Index
We were briefed to amplify NatWest’s sponsorship of COP26.
Our creative focused on the very first index of the most ‘sustainable’ cities in the UK.
By identifying and ranking the UK’s most sustainable cities, NatWest created an easy entry point into a complex topic. It provided a strong news hook, regional angles, and a way for media to localise the story — driving coverage across national and regional titles alike.
The ranking format encouraged debate and comparison, helping the story travel further and resonate with a wide audience.
At the same time, it positioned NatWest as an active voice in the climate conversation, aligning the brand with one of the biggest global issues in a way that felt credible and newsworthy.
‘All Mod Cons’ Board Game
A Christmas campaign designed to spark conversation around the dinner table.
‘All Mod Cons’ took the familiar mechanics of a classic board game and reworked them to reflect the realities of modern-day scams. Players navigated scenarios, made decisions, and learned along the way — often without even realising it.
By turning education into entertainment, the campaign made an important topic feel approachable. It was something families could genuinely enjoy together, while also picking up knowledge that could protect them in real life.
The physical nature of the game also made it highly shareable — both in homes and across social — extending its reach beyond traditional media.
The campaign won a series of awards including PR Moment and PRCA ‘Financial Campaign of the Year’.