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Opera PR

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

the-guitar-store

76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

10 Ways To Be A Marketing Genius Like Lady Gaga

Posted on August 12th, 2010 in Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.

World Famous Italian Tenor Jets In For Cow Concert

Posted on May 14th, 2009 in FMCG,Food and Drink PR,Ice Cream,Opera PR,Publicity Stunts.

Vintage Italian Ice Cream Recipe Calls For Operatic Ingredient

LONDON, Friday 18th May 2009: A vintage recipe for ice cream has provided the inspiration, this morning , for an acclaimed Italian tenor to stage a unique operatic performance – for cows.

Marcello Bedoni, one of Europe’s leading tenors, flew to the UK specially for the cow concert following an invitation from Italian ice cream maker Antonio Federici who are re-launching a 100 year old brand.

OPERA COWS

The gelato, which goes on sale this month, has been faithfully recreated from a century old family recipe. Its creator Antonio Federici, who lived near Portofino on the Italian Riviera, believed that listening to the opera he loved was beneficial to his cows and co-workers.

He was convinced that it stimulated the production of endorphin-rich milk and created a happy working environment.

He stipulated that opera must be an essential ingredient to the recipe. The recipe, which has been handed down through the generations, has now been passed onto his grandson Frank Frederick.

OPERA COWS

Frank Frederick says; “My grandfather always sang to the cows before milking and in our quest to recreate the gelato my brother and I enjoyed as children, we are sticking faithfully to his recipe. The cows will enjoy the recital and this will be reflected in the quality of the milk they produce for us. The passion of the music will be reflected in the product. We also plan to stage opera performances within the Antonio Federici  factory this summer for our work force so that everyone enjoys the benefits of this wonderful music. ”

The ice cream manufacturer has laid on a series of opera recitals which kicked off today at Cockshotts Farm near Clitheroe, Lancashire where the Fresian herd were serenaded with tunes including Amore ti vieta by Giordano and E lucevan le stelle by Puccini.

Hayley Campbell-Gibbons, Dairy Adviser to the NFU commented “Soothing sounds or music can reduce stress and induce relaxation and a healthy, contented cow is likely to produce more milk and anything that enhances that can only be a good thing.”

Marcello’s recent international performances have included the title roles in Berlioz’s LA DAMNATION DE FAUST in Warsaw, LES CONTES D’HOFFMANN in Wuppertal, as well as TOSCA and MADAME BUTTERFLY in Dublin.

Bedoni says; “I am looking forward to the concerts – the cows are such gentle beasts and have a good ear for opera. I have put together a special repertoire for my audience including soothing arias and Napolitan songs. I am steering clear of rousing numbers like Wagner and Carmina Burana!”

Marcello Bedoni will be joined by female trio The Gelato Girls – Nara Taylor, Alexandra Carter and Alexandra Jones – who will be performing their own take on “That’s Amore” – “That’s Gelato”! The trio will also be making appearances at the factory in Wigan where Antonio Federici’s is produced, to give the workers a little of the dolce vita too.

Antonio Federici dedicated his life to his love of gelato – he was still whipping his own ice cream aged 102 and fell off his bike delivering it aged 96. And now, more than 100 years after the grandfather of Italian ice-cream created the first perfect scoop, his grandsons Frank and Philip Frederick have worked to recreate for the market the Pistacchio, Panna Cotta and Gianduia (chocolate and hazelnut) gelati the family enjoyed at home.

Notes To Editors

Ice cream impresario Frank Frederick, opera singer Marcello Bedoni, Farmer Robert Gill, and National Farmers Union expert Gwyn Jones are available for interview.

More information about Italian gelato Antonio Federici’s can be found at www.antoniofederici.com

 The range of gelati are for sale in Sainsbury’s stores across the UK with a full roll out expected in September.

Video clips and pictures are available

For more information please contact Kat Taylor at Taylor Herring PR – 020 8206 5151 / 07881 786 240 / kat.taylor@taylorherring.com

Passione by Paul Potts

Posted on March 6th, 2009 in Music PR,Opera PR.

paul-pottsAfter his debut album ‘One Chance’ stormed to the top of the charts in 13 countries and notched up an astounding 27 platinum and four gold awards, there is without a doubt, fevered excitement surrounding Paul Potts second album ‘Passione’ which is released in Europe on Friday 10th April 2009.

Paul’s meteoric rise to fame from a humble, self-deprecating phone salesman has touched the hearts of millions. The figures speak for themselves, ‘One Chance’ sold over three and a half million albums, rocketed to the number one spot in 13 countries and stormed to the top 10 in a further eight.

In the UK, his album outsold the entire top 10 collectively. The electrifying world tour with over 100 sell out shows and performances in national stadiums to crowds of over 50,000 people cemented Paul’s success and left an indelible mark on the music industry.

Hot on the heels of that triumph and with his undeniable talent, unmistakable voice and zeal for music comes ‘Passione’. Overflowing with his passionate, inimitable style combined with impeccable technique; Paul is set to touch more hearts with his enchanting, classical voice. The stunning new album has been almost a year in the making with Paul working with an array of world class producers, composers and European Orchestra’s; Paul returns with a new found confidence and vigour that leaves no doubt as to his incredible talent.

To request review copies or an interview with Paul Potts please contact laura.mcturk@taylorherring.com