Channel 4 will market upcoming shows through a ‘bookable trails’ service.
When watching a promo for an upcoming series viewers are prompted to press the green button on their remote control. The interactive green button service encourages views to watch or record programmes. If viewers have Sky Plus, they are given the option to record the series.
(source: Brand Republic)
This entry was posted on Monday, February 16th, 2009 at 6:52 pm; on the subject of Television PR.
Tags: Channel 4, green button, Marketing and PR Trends, sky plus, TV marketing
James on the subject of Television PR. Posted on February 16th, 2009.
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