February 17, 2017
Spotify shines spotlight on the weird and wonderful playlists created by its users.
Spotify have put its customers at the forefront of its marketing strategy since the end of 2016 by light-heartedly highlighting some of the more bizarre user trends and habits in their listening tastes. This sparked some creative opportunities to give shout outs to individuals who displayed data with very strange implications. The most memorable of this activation was putting forward a question to the person who played “Sorry” by Justin Bieber 42 times on Valentine’s Day 2016 asking simply “What did you do?”
Now they have once again taken the plunge into their analytics, this time focusing on the peculiar names that some users have dubbed their playlists. From the contradictory to the downright odd Spotify have released a series of info-graphics innocently poking fun at each; trying to ascertain the events that may have led to such a playlist’s creation.
Moreover they have now also created three short adverts headed by very confused artists whose songs have featured on these lists as they bring to life scenes showing each playlist’s reality in all its absurdity. From upbeat dance music on the “Play this at my funeral” to polar bears celebrating to the playlist “Global warming is real… let’s dance!” Spotify have shown how their users are at the centre of everything that they do and also that they are not afraid to have a little bit of fun with them.
The three videos have so far amassed over 200 thousand views since their release on the 13th February. As this humorous use of data mining has proved so successful on two separate occasions the only question left is what will they do with it next?