Creative Brand Communications


August 20, 2013

ŠKODA Unveils World’s Biggest Ice Cream Van.

• Giant ice cream van placed on Great Yarmouth beach – and will serve up 6,500 servings of ice cream to Brits as it tours the UK
• The 21 foot tall ice cream van boasts 5 foot Monster Truck wheels to cope with the toughest UK beach terrains
• ŠKODA gives everyday gadgets the vRS treatment in new advert due to hit screens on Sunday 25 August


LONDON, Tuesday 20th August 1013: ŠKODA has unveiled the world’s biggest ice cream van, just as Britain gears up for a scorching bank holiday weekend!

The giant vRS ice cream van was launched at Great Yarmouth today, where local children tucked in to huge ice creams.  Members of the public will have a chance to sample free ice creams as the giant ice cream van embarks on a national tour in the coming month.


To celebrate the launch of the Octavia vRS – the fastest ŠKODA ever – the company set a team of engineers the task of bringing the same qualities that go into the car to other everyday objects.  The result is every child’s dream – a giant ice cream van complete with 5 foot monster truck wheels and four mega speakers.


The giant ice cream van, which measures over 21 feet, weighs in at a chunky 5.5 tonnes.  It took the team of engineers over 3 weeks to create and stars in the new advert for the Octavia vRS, which hits TV screens on Sunday 25 August.  The ice cream van features alongside other souped-up versions of everyday gadgets including a giant toy ‘trike’, lawnmower with multiple exhaust pipes and flaming go-faster stripes, and the vRS Man-Pram.


Heidi Cartledge, Head of Marketing at ŠKODA UK comments; ‘The Octavia vRS is not your average family car, and so we created an ice cream van that is also far from average!  The giant ice cream van will be touring the UK handing out up to 6,500 servings of free ice cream, offering members of the public a fun sense of what you could experience if you vRS’d your life’.


The giant ice cream van will be visiting and serving free ice cream at:

> Bournemouth Air Festival – Thursday 29 August to Sunday 1 September

> Various ‘King of the Mountains’ stages at Tour of Britain. Dates TBC. For more information follow @SkodaUKCycling

> Royal County of Berkshire Show at Newbury – Saturday 21 September and Sunday 22 September

The new advert will feature in commercial breaks during the Premier league matches between Manchester United and Chelsea and between Cardiff City and Manchester City on Sky Sports. The advert will also appear on Channel 4 during the return of BAFTA nominated drama Top Boy as well as on Five during the final Ashes test between England and Australia.

ŠKODA is keen to hear from anyone with an everyday item that could benefit from being given the vRS treatment – check out the Facebook page or submit ideas via Twitter @SkodaUK #vRSUP


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