Creative Brand Communications

Introducing The Sex Pistol Ice Cream.

LONDON, Monday 17th August: Londoners can get set for an ice cream fix with a difference this Autumn as The Icecreamists unveil their first creation – a green and white ice cream cocktail dubbed The Sex Pistol.


The Sex Pistol contains ginkgo biloba, arginine and guarana and served with a shot of La Fee Absinthe. And consuming The Sex Pistol comes with a warning – it will lead to enhanced blood flow and increased energy levels and thus customers are limited to just one serving per person.

food and drink prMatt O’Connor, founder of The Icecreamists says; “This is the perfect après shopping treat. Just one Sex Pistol will leave you feeling energised and confident – but please, don’t pester the staff!”

The Sex Pistol costs £11.99 and is available to customers aged 18 and over.

The Icecreamists, an innovative and subversive pop up ice cream installation, launches on 10 September in The Ultralounge at Selfridges and is open daily until 1 November.

The subterranean boutique will offer “God Save The Cream” themed ice cream and entertainment from live in-house band Jimi Love and The Icecreamists, as well as DJs, dancers and catwalk shows.

An array of vice creams and guilty pleasures will be served including molecular cryogenic cocktails, artisan ice cream flavours from around the world, pure frozen yogurts and sorbettos; all freshly prepared every morning by a master mixologist and designed by gelato master Roberto Lobrano.

The Sex Pistol is but a taste of the exciting and unusual ice cream flavours that will be available for the delectation of visitors.

For more information please contact: [email protected]


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