October 31, 2016
Burger King dress up as the ghost of McDonald’s this Halloween.
Halloween is the perfect time of year for major brands to make social waves and stir up the corporate world. Enter FMCG giants, Burger King throwing seasonal shade at fellow fast food leviathan, McDonald’s.
A New York Burger King has kitted out its sign as a McDonald’s ghost using a big white sheet and cut-out eyes with the marquee sign reading, “Boooooo. Just kidding, we still flame grill our burgers. Happy Halloween”.
Sadly the stunt is currently only being used at one Burger King franchise with no plans to encorporate it into a global strategy.
We await McDonalds’ response. Revenge is a dish best served… fried?