February 12, 2016
Airbnb does Van Gogh.
In order to promote an upcoming exhibition on the domestic spaces painted by Vincent van Gogh, the Art Institute of Chicago has recreated one of van Gogh’s most famous paintings — The Bedroom — as a rentable room on Airbnb.
This is the ‘Bedroom in Arles’ by Vincent Van Gogh, one of the impoverished artist’s most famous works.
The room is layed out exactly like the painting, while the walls and floor are painted in the same impressionistic style that Van Gogh is famous for.
The room will only set you back $10 a night – and the story has gone international.
Airbnb are proving, time after time, that it’s a brand happy to try/get involved things that are a little bit unusual and daring, and that strategy is reaping rewards.
[h/t The Guardian]