Our work for Subway
Work
We provide a full service press office for Subway in the UK while also activating product launches and seasonal campaigns for the brand.
The Ranch Ranger
When ranch fever swept social media, Subway® wasted no time bringing the internet’s latest obsession to the UK. To celebrate the launch of its new Buttermilk Ranch sauce, we introduced the “Ranch Ranger” – a cowboy on horseback who delivered Subway’s newest menu item through the streets of London in a larger-than-life stunt inspired by the condiment’s Wild West roots.
Fuelled by the online buzz surrounding ranch’s growing popularity, the campaign blended real-time cultural relevance with eye-catching visual storytelling to announce the arrival of Buttermilk Ranch in unforgettable fashion, positioning Subway® as the brand that brought Britain’s newest food obsession straight to fans.
The Sleeping Bag-uette
Festival season is all about unforgettable experiences, but for Gen Zzz, a good night’s sleep can be just as important as the headline act.
To tap into this insight, we created the Sleeping Bag-uette – a three-metre-long sleeping bag inspired by Subway’s iconic Italian B.M.T.®, complete with quilted fillings modelled on the brand’s best-loved ingredients and a built-in pillow.
Supported by research revealing that Gen Z were prioritising sleep over music, the limited-edition merch drop was brought to life through festival photography, social content and a nationwide giveaway.
The campaign generated widespread media attention, earned a live feature on Lorraine, and positioned Subway® at the heart of the summer festival conversation.
The Baguette Ring
For Valentine’s Day, we celebrated the nation’s longest-lasting love affair – their Subway® order. Inspired by research revealing that one in four fans have stuck with the same sandwich for more than three years, Subway® unveiled the limited-edition Baguette Ring: an 18k gold-plated, jewel-encrusted tribute to the iconic Classic B.M.T.®.
Brought to life through a social media giveaway, the campaign rewarded loyal fans while tapping into the cultural conversation around Valentine’s Day.
Using humour, luxury design and consumer insight, the campaign transformed everyday brand loyalty into a shareable moment that proved some relationships really do stand the test of time.
Millie Court’s Meatball Marinara Costume
Halloween is all about making a statement, so we transformed Love Island winner and Subway® superfan Millie Court into her favourite order.
Inspired by the iconic Meatball Marinara Sub, the bespoke costume recreated every delicious detail – turning one of Subway’s most-loved menu items into an unforgettable fashion moment.
Created by the team behind The Masked Singer and by bringing Millie’s favourite Sub to life, the campaign celebrated the fun side of the Subway® brand while sparking conversation across social media and entertainment news.
@milliegracecourt I mean, is there anything else to say but iconic?! Working with @Subway UK & Ireland to create one of my FAVE Halloween looks of all time has been an absolute dream👻 Best believe I turned heads all night dressed as my obsession order 😜 #meatballmarinara #subway #halloween ad
The SubMelt®
Easter is a time for treats, so we brought together two iconic brands to create one of the season’s most talked-about food collaborations.
Subway® and Cadbury teamed up to launch the limited-edition SubMelt® made with Cadbury Creme Egg – a bold sweet-and-savoury creation combining golden toasted bread with melted Cadbury milk chocolate and the iconic soft fondant centre.
Available for one day only and free at four Subway® restaurants across the UK, the campaign harnessed the excitement of scarcity and surprise to drive queues, conversation and social buzz.
Combining product innovation with curious creativity, the collaboration transformed an unexpected idea into an unmissable Easter moment that captured the imagination of both Subway® and Cadbury fans.
World’s Smallest Sub
To celebrate the launch of new Teriyaki Steak ~ we created the world’s smallest sub inspired by the Japanese tradition of Kawaii – ‘the culture of cuteness’.
SubwAitch
Rapper Aitch surprised fans with a secret lunchtime performance of his new single ‘Party Round My Place’ in his local Manchester Subway.
The brand collaboration saw the Manchester Piccadilly store rebranded for the day, as Subway became ‘SubwAITCH.’
The star’s favourite custom Sub got listed on the in-store menu so fans could order their Italian B.M.T.® exactly the way the rapper does.
An Aitch content series was recorded at the event for release on Subway’s TikTok, YouTube and Instagram.
read more about it here
Kurupt FM
We brokered a unique collaboration with the stars of the hit Bafta-winning comedy ‘People Just Do Nothing’.
The sandwich giant hand over access to its instore radio network to infamous pirate radio station Kurupt FM for a week-long takeover.
The comeback deal saw the boys broadcast into Subways across the UK and Ireland with a supporting content series across Subway’s social channels.
read more about it here