March 12, 2010
The Channel 4 Big Art Project.
Channel 4 is looking for a fun, playful design for the front of their London HQ to ‘inspire and entertain passers-by, visitors and C4 staff’.
The design must work with the pre-existing 50-foot high metal structure in front of the Channel 4 building on Horseferry Road, be weatherproof and hardwearing, and be able to be lit (from the outside or the inside) to make a statement after dark. The winning design will be conceived as a 3D experience rather than a 2D design.
Here’s how to apply
The Big 4 is a 50-foot-high metal ‘4’ outside Channel 4’s Horseferry Road headquarters in London. A variety of artists – some internationally renowned, some emerging – have provided ‘skins’ for the structure. It was originally constructed in 2007 to celebrate both the Channel’s 25th anniversary year and the launch of the Big Art Project. The installation mirrors the Channel’s on-air identity, with metal bars forming the logo only when viewed from a particular angle. Each artist has put their own unique stamp on the huge ‘4’.
[Keeping tabs on the art of promotion with this ’stunt of the day’ blog ….]