Creative Brand Communications

‘The Big Apple’ arrives in ‘The Big Smoke’ thanks to Tiffany & Co..

To launch their new boutique Tiffany & Co. have recreated New York in Selfridges with an installation called “Fifth and 57th”. Using props and projectors, they have recreated New York in the very heart of London.

There is everything from a romantic magnolia tree one would find in Central park (ideal for a destination proposal on a budget perhaps?) to the popular coffee and pretzel carts found on every NY corner.

Tiffany & Co. Exhibition 'Fifth And 57th' Preview

According to Grazia daily, they have also recreated the ‘Manhattenhenge’ sunset at the end of a projector-created replica of Fifth Avenue. This famous sunset, where the sun aligns perfectly between the buildings at the end of the street, only happens twice a year (or every 13 minutes at Selfridges)!

'Manhattenhenge' that only happens twice a year in New York's Fifth Avenue Image (c) Grazia

The installation would not be complete without New York’s iconic Yellow cab doors welcoming one into the exhibit, or the Tiffany New York flagship replica that bids customers goodbye.

But be warned: the nostalgic installation combined with resident engraver for any purchased Tiffany jewellery close at hand, may cause an ‘Audrey Hepburn moment’ and leave you with a sizeable hole in your wallet!

Images (c) Grazia


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