Creative Brand Communications


March 10, 2022

Subway invites diners for subs and champagne on a yacht.

Sam Thompson, star of Made in Chelsea, was the first guest at Subway’s new VIP pop-up restaurant which opens today aboard a yacht in central London.

Thompson embraced the captain’s hat and boarded The Subway yacht for a final inspection before it opens to the public.

Guests will enjoy Subs and champagne to mark Subway’s ‘Meal Deal Millionaire’ prize draw, where one lucky Subway Rewards member will win one million Subway Rewards points, enough to buy 1,000 Footlong Subs which end-to-end is the length of over 33 yachts.

The floating pop-up restaurant will open to the public for two days, offering a VIP experience akin to what the jetset would enjoy in St Tropez and Ibiza.

Made in Chelsea’s Thomson, who has a taste for the finer things, will ensure The Subway offers a ferry-tail experience for guests.

Guests looking to add a splash of the luxury to their lunchtime can book a table for free aboard the world’s first Subway yacht and dine on the brand’s classic Meal Deal – a Footlong Sub, crisps or cookie and a glass of champagne – like a VIP.

The experience, straight out of an episode of Below Deck, will see guests greeted by the captain with a glass of bubbly and hot towels on arrival. A live DJ will play Ibiza chill out tunes and guests will be offered complimentary sunglasses and a spritz from a bottle of millionaire bronzing mist to set the scene.

Orders will be taken at tables by one of the yacht’s crew and lunch presented to guests from under a silver cloche, with the option to choose from a menu of 8 Subs including Italian B.M.T. ® Chicken & Bacon and Brie, paired with a choice of crisps or cookie, and a selection of drinks. Tables will be equipped a service bell to ring should guests require further assistance.

Made in Chelsea’s Sam Thompson said: “I was really excited to get aboard The Subway and be the first to have a taste of the VIP lifestyle. Subs with silver service and a DJ playing?! I can’t think of a better way to spend the afternoon!”

Angelina Gosal, Head of Marketing UK & Ireland at Subway® said: “We’re constantly looking to offer our guests and loyal fans a well-deserved lunchbreak with more choice, more taste and more value. Where better than aboard The Subway, where you can dine on our great-tasting menu with an experience fit for a ‘Meal Deal Millionaire!”

The Subway will be open for dining in London on Thursday 10th and Friday 11th March 2022.

Tickets for a table for 2 people, for 1 hour, are free but visitors will need to book in advance.

Guests who purchase a Subway® Meal Deal at Subway stores until 29th March have the chance to become a ‘Meal Deal Millionaire’ and win one million Subway Rewards® points – the equivalent of 1,000 Footlong Subs – to redeem against Subway’s delicious Subs, wraps, salads, sides and hot drinks!

To enter into the Meal Deal Millionaire prize draw, registered and activated Subway Rewards® users must scan their unique Subway Rewards QR code when purchasing a Subway Meal Deal, in-store from 16th February – 29th March 2022.


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