February 21, 2012
Red Stripe and Boiler Room join forces for Make sessions.
London, Tuesday 21st February: Tonight, Red Stripe® will embark on a partnership with Boiler Room with the first in a series of unique collaborative music events set to be rolled out over the next 12 months.
Dubbed the Make Sessions, each installment will be a distinctive offering that reflects Red Stripe® and Boiler Room’s shared support and love for good music. No two sessions will ever be the same but will be curated with the aim of bringing brilliant live performances, DJ sets, and overall innovation to the Boiler Room audience, firmly in mind.
Red Stripe® has been an integral part of the Boiler Room story since its inception. Positioning itself somewhere between an intimate club night and UK pirate radio, Boiler Room’s strategy of showcasing artists in front of a small, exclusive crowd and live streaming the proceedings, has seen its monthly audience exceed 1.2 million people globally.
One of the fastest growing and original ideas to come out of London’s thriving underground music scene in recent years, its early days were “Founded on Red Stripe four packs, borrowed speakers and empty warehouses” as Boiler Room’s founder Blaise Bellville explains.
He continues: “Everyone probably thinks we’ve been partnered in an official capacity with Red Stripe since our inception, so to have them on board feels like a very natural progression and collaboration for us. We’re so excited for the coming sessions, and to be working with a brand we respect that’s as keen as us to do something different.”
Make Session 001, taking place on Tuesday 21st February at a secret location, will take Boiler Room back to its roots. As Boiler Room has grown, so have the locations, but the first session will take it back to basics with a small crowd in a dusty old room. A line-up of Lex Records artists, including none other than DOOM, will all be taking to the decks.
Boiler Room’s host Thristian bPm comments: “Our ideal to kick off this partnership was to take things back to basics, couple that with DOOM, JJ and the whole Lex family, both us and Red Stripe are hyped to say the least.”
The first Make Session is invite only, but can be viewed at www.boilerroom.tv/live
Lex Records Artists:
DOOM is a hip-hop/rap DJ who grew up in Long Island, New York. Previous incarnations include rapper Zev Love K whilst a member of KMD and MF (Metal Face) Doom – to this day he keeps his face hidden during live performances with a metal mask. He has collaborated with Danger Mouse on two releases under the name Danger Doom and will release a record with Jneiro Jarel later this year.
JNEIRO JAREL is an experimental American producer and MC noted and respected for his abstract, artistic style which fuses Acid Jazz and Afro-Brazilian with Hip-Hop and Broken Beat. Also known as Dr. Who Dat, he’s collaborated with artists such as Damon Albarn and Massive Attack and shared the stage with Jay-Z and Radiohead.
BOOM BIP is an American producer and musician whose music is mostly instrumental, although he has collaborated with vocalists. He is also known for the remixes he’s done for many artists on several different labels including Hot Hot Heat, Mogwai and Super Furry Animals.
Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys®, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines.
Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
Please drink responsibly www.drinkaware.co.uk
The RED STRIPE words and associated logos are trademarks © Desnoes & Geddes Ltd. 2011
Press Contact: Taylor Herring PR