Creative Brand Communications

Red Bull Soapbox Returns to UK.

LONDON, Wednesday 23rd January 2013: The legendary Red Bull Soapbox Race arrives in the UK this summer following a nine year absence.

The event which promises to showcase the wackiest road race ever staged on UK soil comes hot on the heels of sold out Soapbox races across the globe in venues as far afield as Mumbai and Hong Kong.

Nerves of steel and a large dose of craziness, combine to create one hell of a ride at the Red Bull Soapbox Race.

Taking place on 14th July at Alexandra Palace in London the race is now open for entrants, so, if you’ve got a need for speed and like to stand out from the crowd, it’s time to get your carts into gear and apply (details below).

Spectators and drivers alike should come prepared for a day of crash, bang, and wallop!

Competing teams are judged on speed, creativity and showmanship with previous designs including a piano, a pair of dentures and a massive corn on the cob.

If you think you have what it takes to entertain the 30,000 capacity crowd this summer, then go to to enter.

Teams are chosen on creativity, personality and ingenuity so fire up your imagination and get ready to showcase your ideas.

Applications and designs must be submitted by March 31st 2013.

Red Bull Soapbox promises to become one of the most talked about events of the summer and for those that don’t fancy taking part but do fancy a frivolous family day out, keep an eye on the Soapbox website for details about tickets to watch the event.

For photos and videos of previous Red Bull Soapbox races please login to and search for soapbox.

For further information please contact redbull



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