Creative Brand Communications

Pink My Ride!.

LONDON, Thursday 21st Janaury 2010. A dedicated Welshman is attempting to make the world’s longest online advert by painting a car with nail varnish.

David Sheath, 28, will painstakingly cover an entire Fiat 500 in pink polish for his gruelling Guinness World Record attempt.

car PR stunt

David will be living and sleeping in a special studio in Clapham, south London, while he completes the mammoth task, expected to take at least a week.

His progress will be streamed live and non-stop on the internet at

fiat 500 PINK PR

The project is expected to be named as the world’s longest advert by the Guinness Book of Records when it is completed.

It is estimated David will need 200 pots of pink varnish and make 240,000 stokes to transform the white Fiat 500 to a Fiat 500 Pink.

The effort started at noon today and is expected to be a huge internet hit.

David will also communicate to the viewers around the world using social networking site Twitter.

He will stay inside the specially set-up challenge room until the job is finished. To get through his monster effort he’ll have a television, bed, rug and toilet.

The wannabe record breaker, who is recently single, said: “I broke up with my girlfriend and thought this would be a great way to get through it.

“I hope to nail the job in seven days but I’ve never done anything like this before.”

He added: “I’ve been practicing on my own hands for technique.

“Hopefully my old footy skills will help me with hand-eye co-ordination.

“If you want to watch me making history then you can watch me on the website.”

Guinness confirmed it would look into David’s claim for the record of longest online advert.

A spokesperson for Guinness World Records said: “This sounds like a potentially interesting claim.”

David’s effort celebrates the launch of the new Fiat 500 Pink.


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