May 11, 2009
Celebrity PR: Peaches Geldof Debuts Miss Ultimo lingerie brand.
Peaches Geldof has been officially unveiled as the face of ‘Miss Ultimo’, the funky new lingerie brand from Ultimo, which is available from Debenhams stores and online at www.missultimo.com now.
The campaign features Peaches looking amazing in a kooky 50’s-style shoot, promoting the brand’s very first collection. The photographs portray Peaches as a cheeky 50’s pin-up girl, sipping on milkshakes and nibbling on cupcakes in a retro American diner.
The new Miss Ultimo range is already a hot favourite with Peaches; “Working with Ultimo was fun and exciting – they’re the number one lingerie brand in Britain so to be asked to be the face of their new range was very flattering.
“Miss Ultimo is young and fun, with just the right amount of sexiness and stylishness. I love the “sailor” set and the fit is perfect. Ultimo is a great brand who have come up trumps again with this collection.”
Ultimo creator, Michelle Mone commented on the new campaign: “Peaches was the perfect choice for this campaign. She’s young, edgy and has lashings of style – we couldn’t be more delighted with the shoot, she was a total professional and every inch the glam 50’s pin-up girl.
“Miss Ultimo is the perfect ‘look-at-me’ lingerie range; it’s packed with pretty frilled hems, lace detailing and the season’s hottest looks. Anyone who loves fashion and loves lingerie will adore Miss Ultimo. It’s the perfect mix of girly and rock chick, and the fit is incredible.”
The Miss Ultimo range is full of colourful prints, sassy detailing and super-luxe fabrics and has been designed by Michelle Mone and her 16 year-old daughter, Rebecca. The range hits shops this week and is available from £8.00 at Debenhams stores nationwide and online at www.missultimo.com .
The new range will also feature a unique bra cup design: the silhouette of a shapely Miss Ultimo girl sculpted into the inside of every bra cup. Providing a unique way to give both comfort and support, each part of the Miss Ultimo girl provides a precise effect creating a lingerie solution like no other.
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