Creative Brand Communications

Article

December 11, 2014

Jingle Beards and Christmas Trimmings.

LONDON, Thursday 11th December 2014: Hot on the heels of Xmas jumpers comes CHRISTMAS BEARDS – a brand new festive fashion trend which is set to take hirsute, fun loving hipsters by storm this yuletide season.

The festive facial fashion project is the brainchild of visual artist Katya Wildman from North London who was specially commissioned to create a uniquely seasonal take on the Shoreditch beard trend to celebrate the launch of the new Samsung Galaxy Note Edge handset.

The results are as hair-raising as they are extraordinary.

15805410557_e99d7d8b91_z

Katya spent six hours creating four distinctive designs – The Reverse Christmas Tree, The Iceman Cometh, Festive Birds Nest and Mistletoe Madness. Each features some of her favourite seasonal staples including a Christmas tree, robin red breast, mistletoe, glitter, snow and icicles.

15991132965_f53c7b2c65_z

She then photographed her brilliant beard-topiary – complete with flashing lights, baubles and even bird’s eggs – using the new Galaxy Note Edge, which features a unique curved screen that offers users an innovative new way to access information.

She says: “I have always been fascinated by facial hair – and now I have the chance to try out my festive designs on some bounteous beards. I used the Galaxy Note Edge to design the beards and photograph the models to create a series of portraits that may raise a smile this festive season!”

15373961214_1c24e15f96_z

Samsung are confidently predicting that CHRISTMAS BEARDS will become the must have ‘seasonal facial furniture’ for beardies this Xmas season.

Ines van Gennip, Marketing Director of the IT & Mobile from Samsung says: ‘We wanted to give beards a seasonal edge and I think we have achieved that with Christmas Beards which represent affordable facial fashion at its very best.

Our Christmas beards are edgy and unique – a bit like the Galaxy Note Edge, which is available from Friday! ’ 2014 has already been declared year of the beard. From Jared Leto, Bradley Cooper and Michael Fassbender at the Oscars, through to unlikely fashion icon and Eurovision-winner Conchita Wurst, chin ticklers have been the number one fashion item. Others who have followed the trend include Gary Lineker, Seth Rogan, Liam Payne and George Clooney.

The brand new Galaxy Note Edge is available on 12 December at Carphone Warehouse, Vodafone and Samsung eStore.

 

Latest Articles