Creative Brand Communications

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December 10, 2020

easyJet launch cabin trolley home delivery service.

This December, to celebrate easyJet’s 25th birthday, the airline is launching the world’s first inflight trolley service available by home delivery.

The trial service is being launched in London on 17th December 2020 with food delivery service Deliveroo.

The campaign was devised and delivered by creative agency Taylor Herring.

With much of the UK population missing out on holidays abroad this year, easyJet hopes to bring some of the fun of flying to people’s homes this winter.

The full ‘Cabin Trolley Home Delivery’ service will see fully uniformed easyJet cabin crew arriving at doors across the capital, wheeling an inflight cabin trolley. Members of the public can book a slot online to be served their favourite tipple, and a choice of tasty snacks including crisps, nuts and olives.

Gin & tonics, Bloody Marys and glasses of chilled Prosecco will be served on the doorstep in a Covid-compliant fashion – with crew observing social distancing.

Ahead of flights getting back to normal next year easyJet see the initiative as a fun way to keep the cabin crew ‘match-fit’.

Drinks will be complimentary – with customers being asked to make a small donation to Age UK.

Tina Milton, Director of Cabin Services at easyJet, said: “As much as our customers have missed flying in recent months our cabin crew have really missed doing what they love to do best, serving our customers, so this trial gives us a great opportunity to bring easyJet to customers’ doors with our Trolley Delivery service. So for now we will focus on ensuring our service remains as good on the ground as it does in the air and we look forward to welcoming everyone back onboard in 2021.”

Johan Lundgren, CEO at easyJet, said: “Our cabin crew provide a fantastic service for our customers in the air but while they are not flying as much we have the ideal opportunity to provide our famous inflight service on the ground. And through this trial I’m pleased to see that our crew are able to deliver a bit of holiday cheer to homes this Christmas.”

Natasha Graydon at Deliveroo, added: “If there’s one thing we’ve missed this year it’s that feeling of boarding a plane, getting settled into your seats and toasting to the holiday ahead as you jet off to a far away location. That’s why we’re delighted to be working with easyJet to recreate some of that holiday magic at home this Christmas, delivering drinks and snacks for this world first delivery experience. We’re very excited to welcome easyJet’s first class cabin crew as part of our expansive delivery team!”

A two-day trial service will be taking place between 6-9pm on 17th and 18th December 2020.

For the chance to book a delivery with easyJet’s Cabin Trolley Home Delivery service, visit deliveroo.co.uk/cuisines/easyjet-drinks-trolley

For more information on future flights with easyJet visit easyJet.com.

 

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