June 18, 2016
Cannes Lions Dos and Don’ts.
This week more than 15,000 people will descend on the French coastal town of Cannes – host to the Cannes Lions International Festival of Creativity, the largest celebration of the great and the good of the advertising world.
Here are some tips for first timers..
Prepare to be inspired – the world’s greatest creative minds will be sharing their wisdom
Download the festival app – makes navigating the week much easier
Be spontaneous – the best treats are stumbling into unexpectedly brilliant events
Collect as many wristbands as possible – the more wristbands you have, the more important you are
Take some time out from the Palais and visit Google’s brilliant beach bar
Take a spare phone for when you leave yours in the Uber from the airport
Bring a portable phone charger – there is nothing more frustrating than a dead phone
Expect to do a lot of walking
Visit the Gutter Bar – the ad fest’s most famous watering hole where the drinking goes on until sunrise
Shamelessly demand a selfie with that Hollywood star
Come and see our keynote
Attempt to hard-sell your services – it’s not that kind of conference
Arrive late – popular sessions fill fast; 15 minutes early is a good idea
Over-pack – daytime dress code is pretty much ‘beach casual’
Overfill your schedule – make time to peruse the thousands of inspiring competition entries in the basement
Attempt to live tweet every session – you’ll miss half of what’s being said
Attempt to deal with stuff that is going on back at the office
Be surprised that a bottle of rosé can cost up to £50 in some hotel bars
Expect to get much sleep