World’s first amphibious ice cream van sets sail on The Thames « Taylor Herring

World’s first amphibious ice cream van sets sail on The Thames

Posted on June 1st, 2011 admin in brand PR,Consumer PR,Event PR,Experiential Marketing,FMCG,Food and Drink PR,Ice Cream,PR Stunt,PR Stunts,Publicity Stunts.

The world’s first amphibious ice cream van set sail down the River Thames yesterday ahead of a UK tour.

The vessel reaches a top speed of five knots and chimes Rod Stewart’s classic ‘We Are Sailing’ as it ploughs through the waves.

The  ‘HMS Flake 99’ was specially commissioned by Fredericks, makers of Cadbury’s ice cream to mark National Ice Cream Week (30th May – 5th June).

The vehicle brought a smile to commuters’ faces as it passed Battersea Power Station, Westminster Bridge and the London Eye.

 

After a nationwide tour of Britain’s beaches, there are plans to take the vehicle across the English Channel and on to the canals of Venice next year.

Early morning strollers and boating enthusiasts enjoyed scoops by the surf in Blackpool on Monday when the customised craft completed a successful, secret maiden voyage.

The vehicle will now commence a tour of UK beaches – visiting thousands of sun seekers on Britain’s beaches as the staycation boom continues.

A growing number of councils ban vans from housing estates, parks and outside schools because of concerns about noise pollution. Others have created ice cream selling ­“exclusion zones” in town ­centres, hiked the cost of a van operator’s licence and limited how long vans can sound their chimes.

She’s captained by ice cream mad David Mounfield, a stand-up comedian from Brighton, who was chosen after winning an online competition.

Jenny Bostock, Consumer Marketing Manager for Fredericks in Skelmersdale, Lancashire comments: ” If you can’t make it to your local beach to see our van, you can always pick up a pack of four from your local supermarket. We are now considering taking the remarkable vehicle across the Channel and onto the canals of Venice to champion Britain’s beaches and give our continental cousins the ultimate taste of the British summertime.”

For more information, visit www.cadburyicecreamland.com

Become a Fan Of The Van on Facebook

Press Information and Pictures from Taylor Herring PR +(44) 208 206 5151

Leave a comment

Recent Posts

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

Would you want to drink this? One Water designs “dirty” water packaging to raise awareness for World Water Day 2017

Posted on March 23rd, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Stunt Of The Day.

A commuter’s dream: “Transformer” car designed to creatively beat gridlock. Autobot’s roll out!

Posted on March 20th, 2017 in Car PR,Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Stunt Of The Day.

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.