Creative Brand Communications


March 31, 2009

Week 2: Too Many Cooks!.

ben-serves-champagne-in-a-togaAfter a punishing first task there’s no let up for the candidates as Sir Alan challenges them to set up a catering service for busy professionals in the city of London. In tough economic times the teams must agree a distinctive identity to stand out from the competition and win new customers.


They have to pitch for lunchtime business in top city firms and create apetising new menus for a prestigious canapé reception which must be executed to perfection. As well as sourcing the ingredients, the teams must make, deliver and serve all the food themselves. But with hungry mouths to feed and picky clients in tow it isn’t long before things go wrong in the kitchen and in the boardroom.


As ever, Nick and Margaret are there to keep a watchful eye on proceedings and in the boardroom one more candidate finds themselves on the ropes as Sir Alan delivers  the immortal words: ‘You’re Fired!’.

The Apprentice, 9pm, Wednesday on BBC One


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