Creative Brand Communications

TV History in the Making as LIVING Launches Liv.

Online Sister Channel Debuts TODAY With New Recruits Winehouse and McSorley.

LIVING is transforming the entertainment TV experience with the launch of Liv, the UK’s first online TV channel. Delivering the best in style and celebrity Liv will have must-watch video news exclusives; fresh and fabulous specially commissioned programming and bonus content from all the favourite LIVING shows. Launching on Monday 2nd November, Liv is the home to all things style and showbiz, and thanks to a deal with one of the world’s leading paparazzi agencies, is set to become the ultimate daily news fix to catch up on the hottest developments on the celebrity landscape.


Amongst the brand new series debuting on Liv include interviews and anecdotes with a difference from the capital’s most famous cabbie, Mitch Winehouse, father to Britain’s most talked about tabloid darling Amy. Mitch Winehouse’s Showbiz Rant sees the ever opinionated Mitch trawl the streets of London in his trusty taxi, interviewing top stars, celebrity journalists and members of the public along the way, and offering his own unique and irreverent take on the biggest issues in pop culture.

Mitch’s weekly strand kicks off with a one to one with Hollywood wild man David Hasselhoff, which sees the two discuss fatherhood and the pressures of fame. The no holds barred encounter airs on 2nd November, with the thirteen part series officially starting on Thursday 5th November.

As well as Mitch’s back seat chat comes Dress Famous Liv Famous, a six part makeover series hosted by former Britain’s Next Top Model contestant and fashionista Jade McSorley. Catwalk Queen Jade will be offering lucky ladies amazing transformations in the style of their most favourite and fashionable famous faces, using her styling flair to make celebrity dreams come true…expect Angelina impostors, Kate Moss re-creations and Rhianna replicas…

Also part of Liv’s stellar programming line up is their new daily news programme, Celebs off Duty, guaranteed to provide all of the most enticing stories in showbiz first and as they happen, all absolutely free. The daily celeb fix will never be far from your fingertips, with exclusive content from insiders based across the globe 24/7. Liv will be bringing viewers the hottest happenings before anyone else, lining up the best in scandals and shock factors every day. For those on the move, a daily round up show will air at 5pm.

Each channel within Liv will only screen custom made content created solely for the channel with absolutely no recycling and no reruns – the four themes on offer are Celebs, Style, Bite Me and Popular.

Sparkling new shows aside, Liv’s Bite Me pillar plays host to the very best in bonus features from LIVING’s most successful shows, including Britain’s Next Top Model, Dating in the Dark and Four Weddings. With previews, backstage feeds and style tips, Bite Me ensures that the viewing pleasure doesn’t have to end when the LIVING credits roll…

If it’s a fast fix you’re after, another user friendly feature is the Popular tab, which eliminates browsing time to create playlists made up of the highest rated Liv videos, a top ten run down of the clips that have got the fame and fashion obsessed talking over the last seven days…

Liv can be retrieved not only through LIVING’s own website at but also through an array of other websites and social networking areas from across all corners of the web. Liv will boast its own YouTube channel, and can also be downloaded via a state of the art Facebook application to enhance viewers’ interactive experiences.

For further information:
Print or broadcast enquiries to:
Taylor Herring on: 020 8206 5151


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