Creative Brand Communications


May 31, 2012

Tiësto plays exclusive UK concert to launch ŠKODA Citigo.

World-renowned DJ and producer, Tiësto, is set to play a special, intimate, free show at Birmingham’s LG Arena on 1st June to celebrate the launch of the new ŠKODA Citigo.

Mixmag’s “Greatest DJ of All Time” celebrated the launch of the Citigo at the Geneva Motor Show earlier this year and is now embarking on a series of Europe-wide concerts hosted by the car’s manufacturer, ŠKODA.

Tiësto, having twice sold out Victoria Park (London) to a crowd of 25,000, will land in the West Midlands on 1st June and bring an unforgettable performance to an audience of 5,000 – who won the chance to attend by entering a draw for free tickets via the ŠKODA Facebook page app.

A lucky few will also win a Meet and Greet with Tiësto in person.

Supporting Tiësto on the night will be Toolroom Records boss Mark Knight with whom Tiësto collaborated on the 2011 hit “Beautiful World”.

“The new Citigo is youthful and fresh and this partnership with Tiësto fits perfectly with our positioning of this new car” commented Helen Bainbridge, ŠKODA National Communications Manager.

“We’re really excited about this event and believe it will appeal to a new, younger audience for ŠKODA in the UK.”

In addition to the UK performance, Tiësto will be playing a series of exclusive ŠKODA dates across Europe, in the Czech Republic, Germany, Poland, France and Italy throughout the summer. More details are on

Press Contact: Taylor Herring PR +208 206 5151


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