Spa in a Car x Hyundai – The SUV that doubled as a sanctuary.

Idea: 

To spotlight Hyundai’s IONIQ 9, we showcased how the car has become a modern escape from busy routines – turning the all-electric SUV into a Spa ina Car and a calming retreat in the heart of London. 

Execution:  

Following research revealing 82% of Brits say they’ve stayed in their parked car just to enjoy a moment of peace and quiet, we launched ‘Spa in a Car’. 

We transformed the all-electric Hyundai IONIQ 9 into a one-day wellness retreat in the heart of London. 

Launched with expert therapists from Fine Clinic London, we offered free Korean inspired treatments including head, neck and shoulder massages alongside facial massages, transforming the spacious interior of the vehicle into a calming sanctuary. 

The immersive pop-up opened to press and influencers for an exclusive preview before welcoming the public for one day of bookable 20-minute sessions of pure serenity. 

Results:  

The campaign delivered 262 pieces of coverage, including standout features across The Mirror, The Daily Star and various regional news publishers.  

Coverage generated more than 102 million reach, while the social influencer content gained a total of 1.7m reach and thousands of positive engagements across both TikTok and Instagram.