Creative Brand Communications


October 7, 2022

NatWest team up with entrepreneur Steven Bartlett to help people reach their goals..

NatWest has teamed up with entrepreneur Steven Bartlett to help people take action to reach their goals.

The partnership follows research from the bank showing over half of Brits – 51 per cent – admit they procrastinate instead of acting on tasks that need doing.

In response, NatWest created a series of motivational videos alongside entrepreneur Steven Bartlett, looking at setting goals, starting a business and managing personal finances, to help motivate people to take action and achieve their goals.

The campaign was designed and executed by creative shop Taylor Herring.

Other results from the study revealed that cleaning the home (25%) managing our finances (18%), seeing the dentist (18%) or doctor (17%) and catching up with friends (17%) are the things Brits are most likely to put off.

Over a third (32%) say instead of taking action, they distract themselves by watching TV with 21% choosing to scroll through social media, 19% read the news and 16% have a nap.

The Diary Of A CEO podcast host and youngest ever ‘Dragon’ on hit TV show Dragons Den, talks through some key tips on taking action to achieve your ambitions in life and business.

He advises people to ‘act like the CEO of their own company’ when it comes to their personal finances, saying: “We all have goals and ambitions – whether that is buying a pair of trainers, saving for a big event or even starting your own business. But we also know how hard it can be to take that first step to make those things happen. The Money Motivation series is aimed at helping anyone to take that first step to setting and achieving their goals – whatever those may be.”

NatWest CEO Alison Rose said: “Everyone experiences different challenges and obstacles in life. But we hope that Steven’s inspiring story and motivational personality can help people to set and strive for their own goals – whatever they may be.”




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