Creative Brand Communications

Kids PR: I Can Cook at Christmas.

Kids cook up a storm in the kitchen

I Can Cook at Christmas is the first DVD available from the exciting new CBeebies series that gets pre-school children in to the kitchen and cooking up a storm. With a selection of specially tailored simple recipes, top cookery tips and the chance to get a bit messy, the series celebrates a hands-on approach to cooking in the festive fun period. I Can Cook at Christmas is released exclusively on Monday 23rd November courtesy of 4DVD.

Kids PR

Children will be fascinated as they learn how to grow and cook the food they eat, and discover the magic of the full cycle of food. From the field to the fork, children will learn to connect what’s on their plate everyday with the world surrounding them. Hosted by newcomer Katy Ashworth, I Can Cook welcomes five children into the kitchen to create a host of delicious meals.

In this special DVD, it’s that exciting time of year for children – Christmas! Enjoy the exclusive 20 minute festive themed episode where Katy and friends make Turkey and Ham Bake and crunchy Christmas cookies.

Also on the DVD are three episodes where the children can enjoy popping peppers, sprinkle seasoning and squish squash as they explore where ingredients come from and how foods are made as well as learning some simple kitchen and cookery skills. They will be making dishes such as Magic Mini-Fishcakes, Carrot and Courgette Muffins and Strawberry Meringue Ice Cream – a treat for all the family.

Children can also join in a sing-along with Katy as she chooses two of her favourite songs. Plus take an enchanting trip to the I Can Cook garden, where everyone is having fun planting and watering fruit and vegetables.

I Can Cook broadcasts on CBeebies in October 2009. I Can Cook is produced by Initial, an Endemol Company. Executive Producers are Christopher Pilkington (Initial) and Sarah Colclough (BBC). The Series Producer is Driana Jones. The show is co-devised by Sally Brown, Kate Morris and Initial, an Endemol Company.

DVD Details
Release date: Monday 23rd November 2009
RRP: £12.99
Running time: TBC
Format: 1 Disc
Cert: U
Cat No: 6867441031291

For further information, interview requests, review discs, competition requests and images please contact Taylor Herring PR 0208 206 5151

Notes To Editors:
Sally Brown
Sally Brown founded The Purple Kitchen Company in 2000 after 16 years working for large corporations and establishing marketing and PR departments at companies such as Courtaulds plc and The World Gold Council. Brought up in a family with a catering and cooking background, Sally has always had a passion for food. While bringing up her own children, Sally realised that there was a generation of children whose parents were not passing on basic life-skills related to cooking and nutrition. This inspired her to set up The Purple Kitchen with her partner Kate Morris. The Purple Kitchen cookery classes ensure that children aged from two to four approach cooking with no fear of failure. Using innovative techniques, the lessons give the children a sense of achievement that empowers them to feel confident about the ingredients and their cooking skills. Sally’s expertise in this area is proved in the up-coming Autumn 2009 Cbeebies TV Series I Can Cook of which Sally is a co-deviser. Married with two teenage daughters – who started cooking when just 18 months old – Sally spends her free time in the kitchen where she likes to ‘stir things up’ and create new recipes – including a cake for her dog’s birthday which was made from grated carrot, peanut butter with a cream cheese topping.

Kate Morris
Kate Morris is a trained teacher with a B. Ed. (Hons) in Home Economics and Textiles. After teaching in London for two years, Kate decided to move into journalism. Proving to be an extremely successful career change, she spent over 15-years writing for national newspapers and national consumer women’s interest publications. After moving to Buckinghamshire with her two young children, Kate became increasingly passionate about the need for young children to be engaged in understanding about and cooking food. She joined Sally Brown at The Purple Kitchen in 2003 to do just this. The Purple Kitchen delivers cookery courses to pre-schoolers by introducing food and nutrition education in a fun and innovative way to children as young as two. Kate’s expertise in this area is proved in the up-coming Autumn 2009 Cbeebies TV series I Can Cook of which Kate is co-deviser. Married with teenage children – who love to read recipe books and help test recipes – Kate is completing her MSc in Food Policy at City University, London. Kate spends any free time she has running to keep fit.


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