Creative Brand Communications

Kate baby stunt. They Asda be joking..

Taking full advantage of the growing Royal baby frenzy, Asda came up with a regal gem of a stunt today.

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A dedicated HRH reserved car parking space has been created for the Duke and Duchess of Cambridge outside the Asda store in Llangefni, Anglesey.

The usual parent and child pictogram has been provided with crowns – and a friendly Beefeater was provided to guard over it.

Kate has already been a customer at this particular supermarket – which is down the road from where the young Cambridges’ have a home. So perhaps it isn’t that far fetched to imagine her doing a late night dash for some fresh nappies, wipes and talcum powder.

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[pic credit: Caters]

According to the Metro, an Asda spokeswoman said the store wanted to ‘do something a bit different and special’ to celebrate the new royal arrival.

“It’s created a lot of excitement among our customers who, like us, are looking forward to the birth of the royal baby,” she gushed.

Before any republicans/Guardian readers get too hot under the collar, store manager Peter Ellis has promised that while Kate is busy elsewhere – launching ships, attending tennis finals etc – other customers “that fancy their own bit of royal treatment can park their carriages there”.

Also spotted in the TelegraphThe Express and  Mirror.

Lovely.

 

 

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