Creative Brand Communications


Huffington Post reports that Paris’ Musee d’Orsay are threatening legal action after French lingerie company Etam sent three models to strip off to their underwear in the art gallery for a viral.

In the video, which has picked up 500,000 views, the models walk into the gallery in coats and stilettos before revealing their lingerie. The girls nervously walk up and down the gallery before running out of the museum.

The museum want the video taking down from Etam’s webpage but there are already several clones of the film indexed on YouTube.

Doubtless Etam will be delighted at the fresh round of interest in the stunt.



Latest Articles