Creative Brand Communications


An organic sheep farmer, a priest and a Bosnian immigrant are among those who have helped double Sweden’s Twitter followers in the past month, reports BBC News.

As part of what the country is calling “the world’s most democratic Twitter experiment”, a different Swede takes sole control of the nation’s official Twitter account each week, sharing their daily experiences and opinions and recommending things to do and see where they live. 

Since the project started, @sweden’s follower count has shot up to almost 17,000 from about 8,000 in early December. 



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