August 2, 2013
Dalek straw sculpture promotes ice cream launch.
There’s a long, esteemed tradition in this industry for making PR hay while the sun shines.
Acres of billowing wheat have previously yielded some impressive circle-related marketing stunts. But this week, Snugburys Ice Cream have caught the eye with a magnificent straw… er… Dalek.
What a weird, bizarre, extraordinary sight. And yet… it’s awesome. Like the Dalek itself, of course.
Standing 35ft tall and dwarfing a JCB, this sculpture of the famous fictional robotic evil doer ostensibly celebrates Dr Who’s 50th anniversary.
Accompanying the stunt is a, wait for it, “DaLick” ice cream cone – part of the cost of which is being donated to Cancer Research UK.
According to the company blog it took around 700 man-hours to fabricate the steel frame and pack the 6 tons of straw. The dalek includes moving parts and audio features.
Because everyone loves a Dalek and because of the sheer daft boldness of the idea, there’s a lot more people this week aware of Snugburys in Nantwich.
Altogether now: “Ex-straw-minate… Ex-straw-minate”
Produced by: Harbrook Engineering
Picture Credit: PA