Creative Brand Communications


March 10, 2010

Computer Games PR: Final Fantasy Frenzy in London.

LONDON, UK, Wednesday 10th March 2010: Thousands of FINAL FANTASY fans came from all over the UK to HMV on Oxford Street to pick up their copy of the brand new FINAL FANTASY XIII game, out today.

Final Fantasy XIII

Fans who attended the UK launch event were treated to a very rare opportunity to meet both Yoshinori Kitase, the producer of the game, and Isamu Kamikokuryo, the game’s art director. High-profile DJ and TV presenter Alex Zane was also entertaining fans as the MC for the event.

Final Fantasy XIII 333

Tim Ellis, Head of Games for HMV UK says, “Today’s FINAL FANTASY XIII signing at HMV’s flagship store on Oxford Street was the biggest game launch the store has ever seen. With thousands of fans queuing up round the block it even beats our stores previous best game launch event which was for World of Warcraft.”

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