Creative Brand Communications

Bookaboo: Rock and Read!.

meatloaf-and-bookaboo1Veteran rock star Meat Loaf will join a drum-playing puppy in a new TV series aimed at helping children and adults to enjoy reading.

The 13-part CiTV series is based around picture books read by celebrity guests to a rock star dog called Bookaboo, who needs to hear “a story a day or he just can’t play”.

In the first programme, the Bat Out Of Hell singer will read The Lamb Who Came For Dinner.

Other celebrities sharing a story with Bookaboo include Britain’s Got Talent judge Amanda Holden, comedian Al Murray, former Spice Girl Mel C, singer Alesha Dixon and TV presenter Fern Britton.

Bookaboo starts on March 2.

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