Breast Milk Ice Cream Goes On Sale - Taylor Herring Taylor Herring

Breast Milk Ice Cream Goes On Sale

Posted on February 24th, 2011 admin in Food and Drink PR,Ice Cream.

A new London ice cream parlour is serving up a breast milk ice cream alongside a range of unusual new flavours.

The ice-cold breast milk concoction, dubbed the Baby Gaga, will be available from tomorrow (Friday 25th February) to ice-cream lovers at the Icecreamists restaurant in Covent Garden.

Victoria Hiley, 35, from London donated a total of 30 fluid ounces of breast milk to the restaurant after seeing an advert on the internet. Offering money to potential suppliers on the Mumsnet forum the advert attracted a further 14 ladies to come forward and offer their services.

In her day job Victoria works with women who have problems breast feeding their babies. She believes that if adults realise how tasty breast milk actually is, new mothers will be more willing to breast feed their own new-borns.

Victoria Hiley said “I saw the advert on Mumsnet forum. What could be more natural than fresh, free-range mother’s milk in an ice cream? And for me it’s a recession beater too – what’s the harm in using my assets for a bit of extra cash? I tried the product for the first time today – it’s very nice it really melts in the mouth. I teach women how to get started on breast feeding their babies. There’s very little support for women and every little helps. I’m passionate about the good that breast feeding does for babies.”

Each donor receives £15 for every ten ounces of milk extracted by breast pumps. And to maintain the highest standards, health checks for the lactating women are the same used by hospitals to screen blood donors.

The Baby Gaga recipe blends breast milk with Madagascan vanilla pods and lemon zest, which is then freshly churned into ice cream.

The ‘Icecreamists’ parlour has been designed to a burlesque theme of decadence reinventing sorbets and gelatos in a unique manner with presentation that involve syringes, flames and liquid nitrogen.

Founder, Matt O’Connor, 44 from Hampshire is confident his take on the miracle of motherhood – priced at a cool £14 – will go down a treat with the paying public.

Matt O’ Connor said “The Baby Gaga tastes creamy and rich. No-one’s done anything interesting with ice cream in the last hundred years. We’ve came up with a method of infusing ice-cream with breast milk. We wanted to completely reinvent it. And by using breast milk we’ve definitely given it a one hundred percent makeover. It’s just one of a dozen radical new flavours we’ve invented. We want to change the way people think about ice cream. If it’s good enough for our children it’s good enough for the rest of us. Some people will hear about it and go, yuck – but actually it’s pure, organic, free-range and totally natural. I had a Baby Gaga just this morning and I feel great.”

The store opening follows the success of the Iceceamists installation at Selfridges in 2010. A second, larger outlet will open in the Piazza in Covent Garden in late May.

Matt O’Connor and Victoria Hiley are available for interview.

Press Contact: +44 208) 206 5151

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