Taylor Herring to promote Fern’s new Channel 4 show.

Taylor Herring have been hired by Channel 4 and Cactus TV to promote Fern Britton’s brand new teatime show, which launches next month.

Produced by Cactus TV, ‘Fern’, will be an hour-long, daily programme with a mix of real people’s true stories, celebrity and entertainment.

Not only is Fern one of the country’s most successful presenters who will bring real versatility, intelligence and warmth to the channel – she has also gone head-to-head with the likes of Tony Blair, Gordon Brown and Alastair Campbell.

The live studio audience will share their amazing experiences, while Fern is on hand to offer anything from expert advice, a shoulder to cry on, a treat, a revelation or some tough love.

The series will also feature a range of celebrity guests who will be encouraged to interact with the audience and take part in the show as much as possible – and Fern will apply her unique and insightful interview style to get the very best out of them for a show packed with laughter and surprises.

Head of Channel 4 Daytime, Helen Warner, said: “I have long been a fan of Fern and am thrilled that she is joining us at Channel 4. Whether she’s interviewing ordinary people, Hollywood stars or Prime Ministers, there is no-one better than Fern.  For me, she is the British answer to Oprah.”

Fern said: “I am thrilled to be working with Channel 4 and Cactus TV and I am very excited about being in on the start of a brand new show. I’m working with a great team and together we shall rise to the challenge.”

Cactus TV Managing Director, Amanda Ross, said: “We’re delighted to be working with Fern on Channel 4. She’s a perfect mix of sassy, savvy and sexy that makes her entertaining to watch and great fun to work with, and being on Channel 4 will give her more freedom to show her true broadcasting talents.”

Taylor Herring’s TV credentials include The Inbetweeners, The Apprentice and Doctor Who.

Press contact: For interviews and further info please contact Katie Wildsmith at Taylor Herring PR: 0208 206 5151