Creative Brand Communications

The Lady GaGa Scarecrow.

Warlingham, Surrey, UK: A farmer has come up with a bizarre new way to save his wheat crop – a Lady GaGa scarecrow. The 23 year old singer, famed for outrageous outfits, provided the inspiration behind a new range of bird scarers.

hovis PR

The Daily Telegraph reports; “Nigel Britten was despairing at the way pigeons were eating his wheat crops until he and his fiancee watched her on the Brit Awards last week.”

Marie Davies, marketing manager at Hovis, said the company was considering rolling out the design.

The Farm is one of over 600 growing premium wheat exclusively for Hovis as part of its move to using 100 per cent British wheat.

Keeping tabs on the art of product promotion with this occasional ’stunt of the day’ blog ….


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