Creative Brand Communications

The Baby Raffle.

LONDON, UK: Controversy is raging around a London clinic’s “raffle” of a human egg to promote a new service that will get around British fertility laws. Doctors offering a human egg as first prize were last night accused of commercialising the miracle of life.

medical pr stunt

One woman will win the chance to select their ideal donor egg based on its mother’s profession, ethnic background, hair colour, qualifications and upbringing.

As part of the free IVF cycle and egg prize – worth an estimated £13,000 – the winner will also be able to view childhood pictures of potential donors before choosing one.

Critics have condemned the contest, intended to promote an international IVF scheme, as a ‘deplorable’ commercial venture.

Source: Daily Mirror, Daily Mail,

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]


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