Creative Brand Communications

Plane Crash Launches New TV Show.

Montreal, Canada: A television network is defending a stunt in which a light aircraft appeared to have crashed into a car parked across from Montreal’s Bell Centre.

The bright-yellow, smouldering plane was positioned over the crushed roof of a 4×4 vehicle. CBC News revealed that the stunt was dreamed up by Canal D to promote a new TV series on life-threatening close calls.

A spokesperson for the network said that public security authorities were alerted ahead of time, including Montreal police and the fire department, “to make sure there wasn’t any danger or panic whatsoever.”


[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]


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