Creative Brand Communications

Northamptonshire rebranded ‘North Londonshire’.

UK: Residents anger as Northamptonshire rebranded ‘North Londonshire’

It’s a mere 90 miles to London and there are only two smallish counties in the way – and these facts appear to have been enough to encourage executives to rebrand Northamptonshire as North Londonshire.


The North Northamptonshire Development Corporation is about to embark on a £1.28 million advertising campaign to attract people and businesses from the capital area.

The idea has worked before. After all, airports do it all the time: there’s London Stansted, London Luton and now there’s even London Oxford.

Source: Daily Telegraph

[Keeping tabs on the art of product promotion with this occasional’stunt of the day’ blog ….]


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