June 7, 2010
Mobile Phone PR: Orange Power Wellies.
Stunt Of The Day: Mobile phone brand (and Glastonbury sponsor) Orange are touting a new PRototype that can charge your mobile from the heat generated at the bottom of your festival wellies.
According to the press release from Orange: “The power collected in the ‘power generating sole’ is collected via a process known as the ‘Seebeck’ effect.”
Andrew Pearcey, Head of Sponsorship at Orange UK said: “The Orange Power Wellies use clean and renewable energy to create valuable electricity ensuring festival goers can text and phone their mates for the duration of the weekend”.