Creative Brand Communications


April 26, 2023

HM King Charles III sculpted entirely from chocolate in tasty tribute to celebrate Coronation.

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A life-size bust of HM King Charles III made entirely of chocolate has been revealed ahead of the Coronation.

The sculpture was crafted by an expert team of chocolatiers and model makers, who studied hours of footage of the King to capture his likeness.

The piece was specially commissioned by confectionery brand Celebrations®, which is launching a Limited-Edition ‘Coronation’ tub to mark the momentous national event.

The tasty sculpture of the new King was carefully constructed by chocolatier Jennifer Lindsey-Clarke using individual chocolates from Celebrations tubs.

The bust took four weeks to create and weighs over 23kg – the equivalent of 2,875 individual Celebrations chocolates. Over 17 litres of the tasty chocolates were melted down into a delicious, creamy chocolate liquid before being injected into a bespoke mold.

The sculpture is modelled on the uniform which King Charles III is expected to wear at the Coronation. The epaulettes of the uniform are adorned with the individual Twix, Milky Way, Galaxy and Bounty, Celebrations chocolates, whilst Maltesers Teasers have been used to decorate the King’s collar.

The medals that adorn the chest of the bust were created using one of each of the iconic chocolates, including Snickers.

Special attention was paid to the profile image of the King, which will soon be immortalised on stamps, coins and banknotes across the country.

Emily Owen, Senior Brand Manager, Celebrations said “What better way to celebrate this moment in British history than immortalising HM King Charles III using the nation’s ultimate sharing treat. A team of master chocolatiers created the tasty tribute to our new King to mark this occasion of national festivity and we are delighted with how he looks”.

“The team studied hours of footage of the King to capture his true likeness and the resemblance is uncanny. Celebrations is all about bringing people together and we are thrilled to be sharing this occasion with so many chocolate lovers up and down the country.”
The sculpture of HM King Charles III will be on display in Slough at Mars Wrigley UK HQ.

Look out for the chance to win the new, limited-edition commemorative ‘Coronation’ tubs of chocolates in selected Tesco stores.*


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