March 8, 2017
From Rosa Parks to staring down a bull: Brands band together in support for International Women’s Day.
Today marks International Women’s day, a day marked to honour the achievements of women everywhere. Across the globe, companies are increasingly implementing this celebration into their marketing strategies and using their platforms as a means to raise awareness in creative ways.
We have scoped through the numerous amounts of inspirational and progressive work to bring you the top 10 creative campaigns of the day.
Snapchat utilises their most powerful tool, yes you guessed it filters!
The app has included three new filter options honouring three remarkable women including, Marie Curie, Frida Kahlo and Rosa Parks.
Never mind Wally, where are the women?
UN women Egypt launches a new print campaign titled, “finding her”. The campaign vividly illustrates the inequalities within the working environments, as you thoroughly search for a woman in visible sight.
The fearless girl
The infamous charging bull statue on Wall Street encounters a fresh gaze, as Mc Cann place a little girl statue boldly meeting eyes with the symbol of aggression and dominance.
Facebook is going live for 24 hours
Facebook users will see celebratory artworks across their news feeds, directing them to the various live events occurring as part of their #shemeansbuisness campaign. Matriarchs of industry and business will be streaming live on the site to impart their own wisdom for other women.
— Victoria Beckham (@victoriabeckham) March 7, 2017
A library like no other
Loganberry books in Ohio have re-shelved every book in the entire store to highlight the lack of published women authors. The Book spines which have been rotated inwards display books written by male authors, against the very few books previewing a spine and title. The result depicts a clear reflection of the inequalities women face in publishing.
Nike supports the hijab
For international women’s day, Nike launches a specially designed sports hijab for future female athletes, cooperating with the Islamic clothing market.
Tinder strikes its latest love match
Tinder joins forces with Pledgling.com to launch the #FundHerCause campaign. You can win the chance to receive money for a women’s organisation of very own choice. It’s simple, just tweet ‘Really’.
A female flight
To mark international women’s day Easy jet operates a flight with an all-female crew including the captain, the first officer and cabin crew.
YouTube spread the stories of everyday inspiring women
Youtube is prompting creators across the globe to use the hashtag #HerVoiceIsMyVoice to share a video of a woman whose story moves and inspires them.
360i leaves no women out of the circle
360i have created the opportunity for women who can’t afford to participate in the ‘A day without women’ strike, so women can collectively demonstrate their efforts across a scope of sectors.