Creative Brand Communications

FREE MCFLURRY WHEN THE TEMPERATURE SOARS.

As the temperature is rising and summer is upon us, there is nothing better to cool down than ice-cream.

McDonald’s know this and have teamed with outdoor advertising company JCDecaux, to bring us the ultimate summer treat… a billboard that ‘dispenses’ free cups of McFlurry.

The billboard will release 100 cups when the temperature becomes too hot to bear. As the billboard is fitted with heat sensitive panel, when the temperature exceeds 38.6°C, it will open to allow access to the cups.

The cups can be filled with free ice-cream at the nearest McDonald’s.

Unfortunately, this is only in the Netherlands, fingers crossed it will arrive in the UK soon.

Images (c) Taxi

 

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