Creative Brand Communications

Dominotastic Pop Promo.

Los Angeles, C.A, USA: Remember that brilliant, choreographed treadmill promo?

Well the latest video from American rock band OK Go has also become a You Tube sensation with 6 Million views and rising…

The official video for the recorded version of “This Too Shall Pass”  was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA.

The “machine” was designed and built by the band, along with members of Syyn Labs  over the course of several months. Between 55-60 people worked on this, and they went through more than 60 takes before reaching the final product.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

 

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